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AfterPay is Bringing Us Traffic & Conversions

Marketing, social media, advertising

Tim001

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Hi All,
I wanted to share my experience so far with connecting afterpay to my shop.

I've seen a lot of sessions and conversions directly from afterpay, total order values are slightly higher than the average.

It appears a lot of customers are finding us via the afterpay portal.

This is great "Free" traffic.

They also randomly gave us a shot our on their instagram page - I was very surprised to see that. Anyways, though I would share an easy way to bring in some free traffic (probably not totally free since the processing fee is pretty high on afterpay - but - less than amazon fees and we get the customer!). Also, I asked them if they could lower the processing fee and they knocked off a % for me :)

There is also a mechanism where you can enter coupon codes to your shop and they will display the sale on their directory.

This may be working better than expected since our customer base probably align well with their demographics. But I recommend it's worth a shot.

Cheers, Tim
 
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Kid

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Congrats! Is AfterPay owned by paypal or are they standalone company?
 

Tim001

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Congrats! Is AfterPay owned by paypal or are they standalone company?
They are standalone, I think paypal may have a similar offering, there is also an afterpay competitor called zippay too.
 

ElleMg

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Sounds awesome! What's your shop?
 
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The-J

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I've found this as well in a couple of my client's shops. It increases conversions marginally but it's almost free. Great for pretty much any ecom shop. You'd be surprised at what people want to pay for in installments...
 

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