soft proof

Hi fastlaners. I have a product in mind, it doesn't fill a "need" but I think it warrants a pretty good "want". I am looking into getting a prototype made but before spending all that money I need some soft proof that there actually will be demand for it. However, I can see that as soon as I...

Hey guys and girls, One of the challenges that I discovered in the beginning where the paralysis of not knowing where to start. Everything is a potential opportunity and I was afraid I could be stuck not knowing what to do even before I started. So I decided to just take one product which...

Howdy! I just listen to the entire UNSCRIPTED in under a week and it was one of the best books I ever read! Now, I value your time so let's keep it short. I have a business idea that originates from Gary Vaynerchuk's The Thank You Economy concept. Problem: Your company uses social media...

I'm feeling pretty good after finishing UNSCRIPTED a while ago. Instead of wasting time playing a mobile game, I thought I'd take an idea through a CENTS Evaluation as part of the first step of Kinetic Execution described in UNSCRIPTED. (If you haven't yet, go read it.) This would be my first...