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Search results

  1. ycee

    This strategy for us $100K+ in sales via influencers. Copy it for your own brand in 2023!

    MARKETING 
    Of course, glad you found it useful :)
  2. ycee

    This strategy for us $100K+ in sales via influencers. Copy it for your own brand in 2023!

    MARKETING 
    Influencer Marketing is a black box. It can be overwhelming to figure out where exactly to start. After scaling a few influencer programs to $100K+ in sales… I came up with this 6-step-strategy that tells you exactly what to do to get started. Steal it #1 - Start with finding the right...
    • ycee
    • Thread
    • ecommerce influencer influencer marketing shopify social media marketing
    • Replies: 4
    • Forum: Marketing Strategy
  3. ycee

    Has anyone studied high performing entrepreneurs like they study high performing athletes?

    MINDSET QUESTION 
    How’s someone (like say Alex Hormozi) able to make $100M before 35 vs. other founders in similar markets only net a few mil every year. Both great outcomes, but one is levels above the other. IK this is like asking what sets Kobe/Jordan apart from others but for the business world. Obviously...
  4. ycee

    Struggling to get influencers to work with you? Try this unique “give first” method to flip that on its head.

    MARKETING 
    I agree with you. Sometimes we also advise brands to send an affiliate code with the package so they start being compensated if they post. Depends on the brand and the awareness they already have. The goal early on should be only to work with creators who intrinsically want to shout your...
  5. ycee

    Struggling to get influencers to work with you? Try this unique “give first” method to flip that on its head.

    MARKETING 
    Only do that for creators who truly like your product. Use software like refersion or referral pro to make them affiliates. Then keep sending them more bonus packages and keep them in the loop about the inner happenings of the brand etc. to make it more "INSIDERS" Work with them to figure...
  6. ycee

    Struggling to get influencers to work with you? Try this unique “give first” method to flip that on its head.

    MARKETING 
    The first obstacle you would face with influencer marketing is actually getting creators interested in working with your brand. I like to use one simple line in my outreach to overcome this resistance. What’s that? "For no commitment on your end, I want to send you a special package with our...
    • ycee
    • Thread
    • ecommerce influencer influencer marketing marketing social media
    • Replies: 7
    • Forum: Marketing Strategy
  7. ycee

    What do you think about the future of influencer/ambassador marketing with the recession, downfall of ads, etc.?

    MARKETING 
    While having a content channel and email list is the best, I've observed that influencer marketing and related channels (affiliate, ambassador marketing) are taking off among both ecommerce and SaaS brands nowadays. I see two trends here: - Ads are not working as well as they used to. - The...
  8. ycee

    How to get your product in front of a targeted & enthusiastic audience (without wasting $$ on FB ads)

    MARKETING 
    Think about the energy at a massive stadium during a game. The people, the passion, the enthusiasm, the loud cheer for their favorite player... An image is worth a thousand words... Live this moment for a bit. Do you feel the energy? Now imagine your product is bought into the arena. Not...
    • ycee
    • Thread
    • creator economy ecommerce facebook ad influencer marketing shopify
    • Replies: 1
    • Forum: Marketing Strategy
  9. ycee

    Why my influencer marketing strategy didn't work and what I did to turn it around

    MARKETING 
    When I started doing influencer marketing for brands, I managed to get creators to say yes and onboarded them to our program. But they never generated the $ in sales that we desired. It was tough until I found out that you lose half the juice of your influence-partners if you don't do...
    • ycee
    • Thread
    • affiliate marketing ecommerce influencer marketing marketing social media marketing
    • Replies: 0
    • Forum: Marketing Strategy
  10. ycee

    Here's how to reach a sold-out Madison Square Garden full of customers without expensive celebrity shoutouts

    MARKETING 
    Yep, I've scaled a couple brands from 0-50 creators and most of my learnings stem from scaling a consumer-facing brand to 400+ creators in 6 months - generated $300K topline. I'm also building software in the space and speak to 1-2 new brands every week about their influencer strategy.
  11. ycee

    Here's how to reach a sold-out Madison Square Garden full of customers without expensive celebrity shoutouts

    MARKETING 
    Which plugins have you used? Dovetale for Shopify and AffiliateWP for Wordpress sites have worked well for me. For actual link tracking, Reversion works well. Plug: I'm building SARAL which does this :) You can also simply track with UTM links and discount codes if software is breaking your...
  12. ycee

    Here's how to reach a sold-out Madison Square Garden full of customers without expensive celebrity shoutouts

    MARKETING 
    I'm about to give you a secret weapon that will change the game for your influencer program and generate a lot of sales for your ecommerce store. (it's underutilized and underestimated by most). I call it the "Go small or go home" strategy. Nanoinfluencers are usually ignored by brands...
    • ycee
    • Thread
    • brand building dtc ecommerce influencer marketing marketing social media
    • Replies: 4
    • Forum: Marketing Strategy
  13. ycee

    Creator-driven growth - AMA!

    Creator-driven growth - AMA!
    • ycee
    • Profile post
  14. ycee

    What's a fair amount to pay influencers for promotion? (and a warning)

    MARKETING 
    Good idea. Not a way to create a sustainable growth channel though. Happy to. Generated over $300K in ambassador-driven revenue for consumer-facing brands. Working with a couple more as we speak, know the space in-and-out so building software for ecom brands looking at influencers. Good for...
  15. ycee

    What's a fair amount to pay influencers for promotion? (and a warning)

    MARKETING 
    This sounds good in theory but is incorrect based on my experience. You're comparing apples to pineapples. A football fan channel with 5M subs if you're selling football gear? Invaluable, and its audience is worth 100x more than the investment channel's audience. It's about alignment first like...
  16. ycee

    What's a fair amount to pay influencers for promotion? (and a warning)

    MARKETING 
    Yeah! That's the best. Send free product and see if they like it.
  17. ycee

    What's a fair amount to pay influencers for promotion? (and a warning)

    MARKETING 
    This entire theory falls flat on it's face when brands work with creators truly have alignment with their philosophy. Creators who'd try to milk a brand for $$ regardless of results will never be fair for the brand (and is a long-term terrible strategy for the creator) I've worked with...
  18. ycee

    What's a fair amount to pay influencers for promotion? (and a warning)

    MARKETING 
    They all quote abnormally high prices, here's how to assess a fair fee. A warning to start ⚠️ Never ever pay for posts, especially when you're just starting out. A transactional sentiment reflects in the kind of content that the creator would create for your brand and their audience can smell...
    • ycee
    • Thread
    • consumer packaged goods creator economy ecommerce influencer influencer marketing social media
    • Replies: 23
    • Forum: Marketing Strategy
  19. ycee

    How to get influencers to post about your brand, without paying $ upfront

    MARKETING 
    100%, go with micro and nanoinfluencers. What's your product/niche? Feel free to DM me and I'm happy to share specific advice!
  20. ycee

    How to get influencers to post about your brand, without paying $ upfront

    MARKETING 
    Yeah absolutely, I never be specific to just one platform. IM platforms are cool to scale but I think in the early days it's the manual effort and in-the-weeds work that counts. Really get to know the first 100 influencers you onboard and then look for scale later. Are you building an...
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