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  1. Iqen

    What businesses get a great response to Bandit Signs?

    MARKETING STORY 
    When I was selling a house on seller finance, bandit signs got me a great response and helped me move the house in two months. The down payment was lower than a traditional borrower, but I made the mistake of doing my first real estate deal in a renter heavy area. Bandit sign got me through it...
  2. Iqen

    What do you guys think of my video critiques?

    - AI - 
    1. Designed to be mass produced, human review and editing of the script, and then sent out in a templated way 2. This one critiques their lander, pivots to my ad briefly and then CTA is a low ticket to cast a wide net and get initial customers 3. Avatar is intentionally small to hide flaws. Real...
  3. Iqen

    The "copy a website for sale" method

    IDEA STORY 
    Many years ago I spoke to a guy who posed as a buyer of websites on Flippa and eBay. The seller would tell him all the juicy details about the internals of the business. Then when he found a hot candidate, he would basically duplicate the website on his own instead of buying it. It was an...
  4. Iqen

    Waiting to hire staff until you get a nearby job for them?

    MARKETING 
    At the moment we are overmarketing house cleaning to our local Canadian city of 500k. Way more spend but way less leads, this despite creative and offer rotation. Audience fatigue is the likely culprit and we just need to ease up on Facebook. We're trying to unlock Google Search Ads. No traffic...
  5. Iqen

    Small dollar niches where it's easy to get (paying) clients?

    SIDE HUSTLE 
    Ten years ago, I was a copywriter for small businesses. I made upwork level wages, but that was good enough because I expatriated to Thailand (where I still am). That niche has since dried up thanks to Chatgpt and AI. In the past I tried getting digital marketing clients on a revenue share...
  6. Iqen

    Home services: how do you adjust during off season?

    SCALING 
    My lawn care business is gaining traction, first time in many years and many failures that a business project has ever succeeded. I'm very happy, but also dreading the off season. Could be as early as October for all I know. Even in Florida people are saying the grass stops growing and dies. I...
  7. Iqen

    Journal of starting a Florida Lawn Care business

    EXECUTION 
    Hi all, this will be a journal of our lawncare business. I and my partner are overseas which will explain why we're looking for local contractors. What we've done so far 1. We've targeted a county in the middle of Florida. 2. Found a guy with his own mower (Facebook ads going to a video...
    • Iqen
    • Thread
    • execution feedback please journal lawn care lawn mowing progress thread
    • Replies: 33
    • Forum: Process and Execution
  8. Iqen

    [Florida Lawn Care] What's a reasonable hourly rate for Lawn Techs?

    PEOPLE 
    This ad got the below responses: So you can see one guy took offense. Another guy agreed with him. But a few more positive comments and 2 people who called me and signed up for an interview. (both had prior experience and their own equipment. For the second guy, I told him starting with...
  9. Iqen

    How well do yard signs work for high route density customer gen?

    MARKETING 
    We use Facebook ads for house cleaning. Facebook does better with more audience = bigger area targeting. Was thinking yard/bandit signs might help with getting customers in tight areas though. Do they work well or only attract a small amount of clients for outside services (we're thinking of...
  10. Iqen

    Bandit signs versus Facebook

    IDEA 
    We're getting good traction on Facebook for house cleaning, spending $40 per day. We're getting about 7 clients per week. The difficulty is that each one of them has a custom job. And scheduling requires them to be at home (or at least they prefer it). Invoicing has to be done after the fact...
  11. Iqen

    Feedback on my Facebook Ads?

    MARKETING 
    Launched this ^ slop first. 2nd one did okay. Changed to these ads: $100 spent for 3 leads on the above set. Lead quality kinda sucks across both sets of ads. (We respond via SMS instantly via AI bot... it sounds human. I follow up myself as well) CTRs mostly around 1-1.2% (A few higher...
  12. Iqen

    Best lead gen options for home services

    MARKETING 
    Lawn care is the main service I'd like to offer but winter is the off season. So we are advertising junk removal and interior cleaning just to get some revenues for the short term. - Kijiji has yielded 1 junk removal lead so far - Facebook Marketplace has suspended my partner's ads and forced...
  13. Iqen

    Thoughts on this handwriting postcard for local services

    MARKETING 
    All identifying information above (Names, phone, biz name) are edited/not real. Other notes: 1. Each character has 6 different variations. It sells the ink gel handwritten feeling pretty well. 2. I know Christmas light season is closing so only the first batch will mention that service 3. These...
  14. Iqen

    Vitamin versus painkiller video (for email outreach)

    MARKETING 
    I'm looking at doing Youtube video links (unlisted) inside emails to prospects. I read on the forum that sending a report is not a good idea and you need to be more of a immediate painkiller. If I am targeting life insurance agents, I think. This is what I might do: 1. Mention them by name...
  15. Iqen

    Working on getting a digital marketing agency up from Thailand

    EXECUTION 
    Hi guys, I'm an American living in Thailand. I've tried the digital marketing agency doing a few things so far this year: 1. One time I had four personal trainers sign up on a pay per member basis. Three of them only wanted to spend 10 or 15 dollars per day. The fourth wanted to spend $50 per...
  16. Iqen

    What I learned after a failed product launch on ClickBank

    FTE WEB/DIGITAL 
    I've been helping clients grow their online businesses as a service provider. Some have done quite well on click bank with my copy. But my strength in writing good marketing materials has not made up for my weakness in the traffic area, and all the other little screws that separates a successful...
  17. Iqen

    How do you "productize" a service?

    MARKETING 
    I've heard the term "productized service" thrown around as a middle ground to achieving some level of scale for labor intensive service providers. I do freelance copywriting and would like to start working towards this, but am not sure if it's a good fit. What would a productized service look...
  18. Iqen

    Best resource for company lists (direct marketing)

    MARKETING 
    Hi, Does anyone know where I can get a list of direct marketing companies in the US? I am looking for bigger companies ($20 million and up). Thanks
  19. Iqen

    Building an Online Info Product Business from Scratch

    EXECUTION 
    Hi everyone, I'm currently working as a freelancer and trying to take that next step up, detaching hours from value. To that end, this journal will be all about my pursuit of an online information product based business. I will continue to update this thread as I move from testing for basic...
  20. Iqen

    What kinds of businesses work better in developing countries?

    EXECUTION 
    hi everyone, I'm an American who finds myself living out here in Thailand. Right now I'm paying the bills through freelancing. It's definitely not fast lane though and I'd like to build toward something bigger and greater. I'm trying to think through a good business to start in a country like...

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