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    Scent created by perfumer or body care manufacturer?

    MARKETING 
    Hello, The title says it all really. We found the chance of working with a perfumer to create 3 fragrances for our 3 body care product ranges to be used primarily to start with in Body Wash, Body Lotion, Body exfoliators, Hand Wash and Hand Cream and we are deciding on if we should use a...
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    Did you start a business that you liked, loved, knew about?

    MINDSET QUESTION 
    Did you start a business that you liked, loved, knew about? Or just one you thought would work and make you a millionaire. There are hundreds of ideas and businesses that one can start however one thing that I always thought and heard of is that it would be easier to start a business that you...
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    Would you start a business before you have the necessary money to have everything you need

    SIDE HUSTLE EXECUTION 
    Wanted to ask if when you started your business, if you actually had the money to let's say launch your product, APP, website, business fully or if for example you thought you needed £50 to start a business but only had £20k, you nevertheless started it and then either by continuing to work or...
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    How to decide between heart and brain?

    IDEA MARKETING 
    Hello, So how does one decide between heart and brain when it comes to deciding what business to start. Some of you would have ready my previous threads about starting a perfume brand or a body care, skincare brand and my thought process on that. My heart tells me to start a perfume brand as...
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    Start a business based on decision matrix or gut?

    IDEA MARKETING QUESTION 
    Hello, I have a business idea to start (very standard in a sense) retail business selling either perfumes OR body care, skincare products. When I did my Decision Matrix the Body Care, Skincare Business won by a few points but one of my loves has always been perfume so the idea of having my own...
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    Matrix Table - How Accurate or How To Analyse them

    IDEA MARKETING EXECUTION 
    Hello, I have just made my matrix table comparing two different ideas I have for two different products (though they are similar) and th result was very close, 728 to 723. Is this a close enough result to continue to expand and rethink the questions or answers or even if the result is so close...
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    Product Name Advice, Broad or Zoomed In

    IDEA MARKETING 
    Hello, About to launch my own fragrance perfume brand and looking at product names. My take is on creating perfumes based on cities of the world so my initial idea was to make the perfume names such as, London or Barcelona etc… Just wondering if that is too broad and general so done by...
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    Opinions on business that is very very similar to another one

    IDEA EXECUTION 
    Hello, I have an idea for a product business and have already secured trademark for my name, suppliers for what will be my perfume business, selling Eau de Parfum, Candles, Reed Diffusers, Shower Gels among other things. This is a business on the idea and concept of creating perfumes based on...
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    1 OR 3 Products When Launching New Fastlane Business

    IDEA MARKETING EXECUTION 
    Hello, I will be launching my own fragrance house product in the next few months and would like your opinions if part of fastlane should I try to launch just one product, for example one Perfume or several? With one perfume I can concentrate on just one product, zoom in into what we are about...
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    Are Recruitment Agencies and Fragrance Houses Fast Lane Businesses

    IDEA EXECUTION QUESTION 
    Hello, Was wondering what your thoughts on both business are when it comes to them becoming a fast lane business. I previously started a business that failed (online retail business, on a mix of bought, dropshipping models. A mix of marketing costs, high debt, not enough profit margin, Covid...

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