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  1. Walter Hay

    Advice for E-com product that has a great USP but isn't selling. What could be wrong???

    MARKETING 
    No matter how many click throughs you get, you are wasting your money while ever you stick to the idea that you can persuade those people that your USP is as wonderful as you know it to be. I won't bore you with quotes from psychologists and marketing professionals, but you might be interested...
  2. Walter Hay

    Low Volume/High Margin or High Volume/Low Margin?

    MARKETING 
    @Kevin88660 The idea of selling "Loss leaders" to bring in more buying customers is well proven in retail in particular and should work for you. People love to get something for nothing. When I started my importing and B2B business my competitors were stuck in the past, and charged hefty set...
  3. Walter Hay

    Advice for E-com product that has a great USP but isn't selling. What could be wrong???

    MARKETING 
    If physical or mental pain is the problem you have solved, a USP such as Gain Without The Pain would be far better than explaining the "reason why it's better than all competing products". You might like to see this thread: How to learn Branding? Emotions outsell reason by a very high...
  4. Walter Hay

    Trademarking

    The ® symbol cannot be used unless the trademark is registered. Using it could be classed as fraud. Walter
  5. Walter Hay

    Low Volume/High Margin or High Volume/Low Margin?

    MARKETING 
    I think it is easier to achieve higher margins in B2B than in B2C. In my B2B business #1, highly technical industrial chemicals, a net profit of 60% was easy because I manufactured the product myself. I had negligible overheads, no employees and had built a near monopoly. My business #2...
  6. Walter Hay

    How to learn Branding?

    MARKETING 
    Brand building is far more than simply choosing a brand or logo. It is the entire process known as marketing. Unfortunately most people seem to think that marketing = advertising, but that is only a part of the marketing process. According to the American Marketing Association: "Marketing is...
  7. Walter Hay

    Trademarking

    Whether or not you finish up registering your trademark you should immediately stake a claim to it by using the symbol ™. That symbol serves as a warning that you own the mark and will defend it against trespassers. It's not as secure as a registered mark, but it does enable you to claim first...
  8. Walter Hay

    How to learn Branding?

    MARKETING 
    When you consider the overriding place that emotion has in branding, it would be risky to use the same brand for two products with diametrically opposed functions. The company owning one of the world's most famous brands, Coca-Cola, markets their beverage products with over 500 different brand...
  9. Walter Hay

    Sourcing a plastic product

    SOURCING 
    You need to look for Rotational Plastic Molding companies. I haven't looked but I am sure there will be such manufacturers in quite a few european countries. Let me know if you can't find any. Walter EDIT: I should have added that freight on Rotational Molded products is expensive because of...
  10. Walter Hay

    Think Big, and Then Think Bigger Than That.

    GOLD! 
    I am quoting myself, because an alert today reminded me that I had not done what I offered in post #498 that I quote. I have attached my son-in-law's 3 page article: "Fire Safety Farce." It might be of interest to any who know visually impaired people who live in high rise buildings or visit...
  11. Walter Hay

    Freight costs from China to the U.S. From $8000 to $24,000 per 40 foot container in the past month.

    SOURCING 
    Yes the bottleneck in the Suez did have a huge impact, but Covid is also causing problems. Dock workers in some ports are dying in numbers that affect the port's ability to move containers. This means many empty containers are lying idle. It also contibutes to the congestion that is plaguing...
  12. Walter Hay

    BEWARE OF OBSOLETE or WRONG INFORMATION ON BLOGS.

    I agree that it gives the impression that it was written by a hack writer. The blog is part of Shopify. They make a lot of effort to promote their eCommerce website business, and employ "experts" in many related fields. The author is identified as: "Corey Ferreira is a passionate entrepreneur...
  13. Walter Hay

    BEWARE OF OBSOLETE or WRONG INFORMATION ON BLOGS.

    As I read posts on the forum it is often apparent that the post is referring to obsolete information that has probably come for some “expert’s” blog. I have seen one heavily promoted blog that invites questions, but they are never answered and the information prompting those questions is years...
  14. Walter Hay

    Freight costs from China to the U.S. From $8000 to $24,000 per 40 foot container in the past month.

    SOURCING 
    Its not really odd. This happens because logistics companies have freight to load that does not fill a container, so they look for small shipments to add to it and they still only pay the FCL charge. In fact there are companies known as freight consolidators whose business consists of doing...
  15. Walter Hay

    Why is it advised to never mention MOQ first when working with manufacturers?

    For the benefit of all readers, I should point out that even some Inspection Services when conducting their Onsite Check will identify a trader as a manufacturer, simply because they look at their business registration documents and see the word manufacturing included in the section "Business...
  16. Walter Hay

    Ask me anything about eCommerce (Ongoing)

    GOLD! 
    In my long experience in product sourcing and importing I have never heard of a model fee, but I think I have the answer. The person typing your quote probably transposed the l and d in mold, making it read modl, and the spell checker program "corrected" that to read model. If it is in fact a...
  17. Walter Hay

    Why is it advised to never mention MOQ first when working with manufacturers?

    I have numbered your points to answer in order. 1 I don't know what you mean by "overthinking" in the context of product sourcing. 2 If you want to buy generic products you will have hundreds of suppliers, very few of whom will be manufacturers. If you want a product made to your...
  18. Walter Hay

    Why is it advised to never mention MOQ first when working with manufacturers?

    Negotiation is never regarded as a waste of time in Asia. Unless you are dealing with very large orders (such as commodity buying, or large machinery,) they will not go to the trouble of checking your business credit history. Even then you will have to pay up front by way of Letter of Credit or...
  19. Walter Hay

    Why is it advised to never mention MOQ first when working with manufacturers?

    I was directed to this thread by someone who had looked at it and still needed more help. He was concerned that if he asked for a trial order a supplier might see him as a personal shopper rather than a business buyer. I assured him that despite some differing opinions on the subject, what I...
  20. Walter Hay

    Providing Value Really DOES Work... (A Short Story)

    MINDSET 
    I like the awakening to a new life that your story represents. Congratulations! If you can apply in business what you have learned about giving, it has great potential for you to do far better than you would have with your old mindset. In my brief post here: GIVING VALUE REALLY WORKS I...

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