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Recent content by Kyle Tully

  1. Kyle Tully

    Why copywriting is a bunch of Bull$h^t and you shouldn't learn it...

    MARKETING RANT 
    THIS. Copywriting isn't about using "dear friend" or copying tactics you saw someone in the past use, it's about writing a message to a person. No good copywriter would have written a letter like your friend did. Unfortunately reading and copying copy doesn't make you a copywriter ;)
  2. Kyle Tully

    Books On Mental Toughness?

    BOOKS 
    The unbeatablemind.com course is unbeatable ;)
  3. Kyle Tully

    Why do stories about idea validation sound so easy sometimes?

    IDEA RANT 
    Survivorship bias + selective memory. If everyone who tried to validate an idea but failed wrote a blog post about it you'd have a very different picture of just how often these "easy" success stories happen. And of the success stories, a lot of the hard times get glossed over because...
  4. Kyle Tully

    Facebook Advertising Mastermind

    HOT! 
    Dude just start spending $2 a day and you will learn more quicker than what's in most courses.
  5. Kyle Tully

    Freelance Copywriting

    EXECUTION 
    Stop wasting time acting like an employee. This thread is almost a year old. Create a list of 10-20 clients who fit your ideal profile that you want to work for and go after them.
  6. Kyle Tully

    Dealing with customers who don't wanna pay you

    PEOPLE 
    Get paid up front. Sent from my iPhone using magic.
  7. Kyle Tully

    I have no unique selling point aside from being the first to market - will I get crushed by a major

    Your USP is your story, branding, and positioning. If all you do is come out and say "I have blue widgets" you'll make a quick buck then get eaten alive. If you come out and tell a great story about your blue widgets and why they are so amazing then you'll create your own category and have a...
  8. Kyle Tully

    When to take a break?

    MINDSET 
    Read the power of full engagement by Tony Schwartz. You are more effective when you take regular breaks. Sent from my iPhone using magic.
  9. Kyle Tully

    Creating more alcoholics

    EXECUTION 
    Your mindset around price is off. Price isn't the issue. The market is. $10 is going in the wrong direction. You'll attract the groupon type of crowd who *might* buy once because it's cheap and sounds like a laugh... but will never buy anything from you again. And even it they really do take...
  10. Kyle Tully

    When to take a break?

    MINDSET 
    Before you die. http://www.complex.com/pop-culture/2013/12/overworked-woman-tweets-dies
  11. Kyle Tully

    8 Eyewear: From Idea, to Launch, to Growth (And Quitting the Job)

    IDEA 
    There are a few sunglasses websites that have a simulation thingo where you can upload a pic of yourself and see how the glasses will look on you. I used a few different ones when picking my last pair and they work surprisingly well. Was extremely happy with what I ended up buying. But yeah...
  12. Kyle Tully

    Commandment of Need vs. Commandment of Entry

    OK your last post has made things a whole lot clearer. So the first problem was that the pain side of the need equation was validated... but not the "will you pay for a solution" side. There are millions of problems in the world people will bitch about but they are not big enough, important...
  13. Kyle Tully

    Creating more alcoholics

    EXECUTION 
    What evidence do you have this is a viable service? Enthusiasm doesn't put food on the table. Took a quick look at your landing page and the offer doesn't really seem to match who you say the market is. e.g. You're saying I don't have time to read books or have an event in a few days... but...
  14. Kyle Tully

    Commandment of Need vs. Commandment of Entry

    Depends on a few things. How well you validated the need in the beginning. How good you're doing at filling that need. How good you are at getting the solution in front of the right people. What specifically you're struggling with. Etc. What in particular are you finding hard?
  15. Kyle Tully

    Know Any Adult Friendly e-Mail Marketing Services ...?

    MARKETING 
    I know a few guys in the dating niche who use interspire. (Self hosted.)
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