All I do is market for service based businesses. PPC, social media, and SEO all together will do wonders. Not really sure exactly WHAT kind of business you have, but if you are just getting started you could try running a Groupon or Angies List deal for a nice PR campaign. The strategy I would recommend would be using one of those "deal" services to get the word out and the customers, then upsell HARD. This is a tactic I have helped a few startup service businesses use with great success.
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