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MJ DeMarco
I followed the science; all I found was money.
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My original approach was to write ebooks/books, make DVD's, etc. but realized that the chances of making it with only those types of products are slim, as they've been done to death already.
Interesting product, but I was thinking of something more information-based (like "how-to" products).
Didn't you just say that stuff has been done to death already? And it's been "done to death" because it's an extremely easy market to enter-- there are no barriers which means you have to be a top 95% executor. The process there would be to learn how to be the top 95% before giving up.
The fitness bag I used as an example is not so easy of a market to enter-- every tom, dick, and harry won't be competing with you.
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