RazorCut
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Interesting podcast about utilising Amazon research with China manufacturing and FBA fulfilment to sell high end products for premium prices.
A walk through from sourcing to marketing and fulfilment.
They are differentiating themselves by using own label to create a brand which means they cannot get direct competition on their own listings so not having the price driven down. They have also gone down the Apple route of creating premium packaging to enhance the buying experience.
Also by keeping their products within a similar niche their aim is to appeal to a company in that sector with the goal of a buyout some time in the future. Smart thinking and very Fastlane IMO.
http://bit.ly/1rc69qb
There is a lot of dialog that is irrelevant at the beginning so I suggest starting 5 minutes in (5:06 to be precise).
Some nice nuggets here for those wanting to down the Amazon/FBA route.
A walk through from sourcing to marketing and fulfilment.
They are differentiating themselves by using own label to create a brand which means they cannot get direct competition on their own listings so not having the price driven down. They have also gone down the Apple route of creating premium packaging to enhance the buying experience.
Also by keeping their products within a similar niche their aim is to appeal to a company in that sector with the goal of a buyout some time in the future. Smart thinking and very Fastlane IMO.
http://bit.ly/1rc69qb
There is a lot of dialog that is irrelevant at the beginning so I suggest starting 5 minutes in (5:06 to be precise).
Some nice nuggets here for those wanting to down the Amazon/FBA route.
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