Package content and sell on Amazon or go it alone??

[apexstrat]

Guys,

I've been working on my site:

www.startupmarketresearch.com for a little while now. The plan is to build up a following and monetize through selling a guide to market research for startups and small businesses.

I've posted my progress here if you are interested.

I currently have the guide available for sale on the site for $4.79, set up with ejunkie, but i'm not getting a lot of traffic (my fault, not spending enough time promoting the site), and hence not a lot of sales.

It has been suggested that rather than doing all this in my own little bubble, i'd be better off packaging all the content as an ebook and selling through Amazon.

What do people think of this? Any input welcome. Big Thanks.

(i've never used the poll feature before and thought this would be a good opportunity so please take part above!)

 

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[Lauryn]

Take it off eJunkie, put it on Amazon, make it exclusive for exactly 90 days and take it from there.
If anything, use the book as a funnel to a higher priced product on your site.

And from what it seems this is a nonfiction product, so if you can do coaching and consulting, use this as part of the client attraction funnel. Get to workin'.

 

[Gymjunkie]

www.nathanbarry.com dude sold two non-fiction books for way more and built up big name and audience. He's doing non-fiction book sales right. No Amazon. Different thing from fiction completely.

 

[Kyle Tully]

What did your market research come up with?

 

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[apexstrat]

Take it off eJunkie, put it on Amazon

Any specific reasoning for taking it off eJunkie? Or shall I just leave it on there and put it on Amazon as well?

I definitely need to be using this as a funnel for premium products, it'll take me a long time to get on the fast lane at $4.79 a pop.
I'm working on video tutorials at the moment, and .xls examples.

www.nathanbarry.com

Amazing, thank you so much for this. This is exactly what i'm aiming for. I think there is a lot of potential in this idea and this reinforces it further.
If I can start selling a package for $250, the fastlane suddenly doesn't seem so far away.

What did your market research come up with?

LOL. Market research says that Market research books don't look to be selling particularly well on Amazon, people are often not aware of the benefits of MR, so part of the challenge is to show people how important it is and what the benefits are.

That being said, I don't really have anything to lose by selling it on Amazon, other than the time it will take me to reformat the guide, so I'm leaning towards giving it a go this weekend.

I'm looking at Fiverr.com for a cover, but can anyone recommend a specific designer that is affordable?

Eternally grateful!

 

[Gymjunkie]

Any specific reasoning for taking it off eJunkie? Or shall I just leave it on there and put it on Amazon as well?

I definitely need to be using this as a funnel for premium products, it'll take me a long time to get on the fast lane at $4.79 a pop.
I'm working on video tutorials at the moment, and .xls examples.



Amazing, thank you so much for this. This is exactly what i'm aiming for. I think there is a lot of potential in this idea and this reinforces it further.
If I can start selling a package for $250, the fastlane suddenly doesn't seem so far away.


LOL. Market research says that Market research books don't look to be selling particularly well on Amazon, people are often not aware of the benefits of MR, so part of the challenge is to show people how important it is and what the benefits are.

That being said, I don't really have anything to lose by selling it on Amazon, other than the time it will take me to reformat the guide, so I'm leaning towards giving it a go this weekend.

I'm looking at Fiverr.com for a cover, but can anyone recommend a specific designer that is affordable?

Eternally grateful!

Amazon is absolutely must use for Fiction writers. No other option. Non-fiction tho. It's crazy to only to sell on Amazon and for low price. Crazy. Solving problems is worth a lot of money!

 

[apexstrat]

OK cool, plan is then... get the guide in a format suitable for ebook over the weekend. Find someone to do a cover. Get the book on Amazon.

In the mean time, develop premium content (videos, interviews, examples) similar to what Nathan Barry is doing, and aim to sell for a much higher price point directly through the website.

 

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[Lauryn]

www.GoOnWrite.com for covers... I'll be back with more later.