Hello - I am considering starting a kombucha business in 2025. last year I brewed by first batch of kombucha and I love it. brewing and drinking kombucha.
I have given my kombucha to a few coworkers who say they liked it and suggested I take it to a farmers market to sell. I know the drink industry is very competitive.
An acquaintance of mine started an extremely well-known brand of Kombucha (it's on every shelf) and sold it to Pepsi for a little over 80 million.
Pepsi and Coca-Cola are in a war right now to control that market (they own almost all of them).
They also pour a ridiculous amount of sugar into the drinks (even though they say they are sugar free).
They don't care if they get caught (which they have). They pay a few million in fines and still reign supreme controlling that marketplace.
If you want to go to war with these assholes, you'll need a grass-roots guerilla warfare marketing strategy that's direct-to-consumer. Don't play in the retail space. Uncover their lies and fines and use that as your marketing.
You've gotta have balls of steel to jump into that business... I hope you have the guts to get in the ring with the big boys!
Go get 'em!