1. Have something good great outstanding to sell
2. Sell it well
3. Sell it often
Many people get stuck in this loop of "what should I sell" when you should simply ask "what do people want?" -- but that changes based on area. What's in high demand in one area, might not be in another. I doubt there's a lot of demand for programmers IN India... but there's a huge demand for programmers by you, which is why they come into that market and compete on price (their unique selling proposition).
If you want to remain competitive as a programmer, you'll need to either get WAY better than the average (or even great programmer), sell yourself better than they do, or find a different place to sell it (i.e. upwork, fiverr, and other online job postings often pitch themselves on lower-priced opportunities, that's what you're gonna get).
There's a great book on what you're referring to called The Blue Ocean Strategy.
... but I'll give some counter-intuitive thoughts:
2. Sell it well
3. Sell it often
Many people get stuck in this loop of "what should I sell" when you should simply ask "what do people want?" -- but that changes based on area. What's in high demand in one area, might not be in another. I doubt there's a lot of demand for programmers IN India... but there's a huge demand for programmers by you, which is why they come into that market and compete on price (their unique selling proposition).
If you want to remain competitive as a programmer, you'll need to either get WAY better than the average (or even great programmer), sell yourself better than they do, or find a different place to sell it (i.e. upwork, fiverr, and other online job postings often pitch themselves on lower-priced opportunities, that's what you're gonna get).
There's a great book on what you're referring to called The Blue Ocean Strategy.
... but I'll give some counter-intuitive thoughts:
- No matter what the market is... there's always room for the best.
- Your income is only capped by your creativity.
- Fall in love with your customer, not your product. If you do this, you'll care enough to actually dig in and see what the customer needs/wants (instead of "what can I sell that'll make me money")
- Innovation is not as complex as people think. Sometimes to be the best at something you just need to innovate how it's done, how it's sold, how it's marketed, how you communicate. Whatever you decide, strive to improve on it.