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What various channels do you use to promote B2C businesses?

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Velo

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I'm selling a food product for a particular niche - low carb and no sugar (keto).

I'm currently reaching out to as many people/"influencers" on social media as possible, and I will be starting on ads this week to directly reach potential customers.

Does anybody who has experience selling B2C products with relatively low per unit price points (food is a perfect example of this - clothes as well) have any tips or ideas to improve reach? I am just starting out BTW (starting stage).
 

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CruxisKnight

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I'm selling a food product for a particular niche - low carb and no sugar (keto).

I'm currently reaching out to as many people/"influencers" on social media as possible, and I will be starting on ads this week to directly reach potential customers.

Does anybody who has experience selling B2C products with relatively low per unit price points (food is a perfect example of this - clothes as well) have any tips or ideas to improve reach? I am just starting out BTW (starting stage).
I use native ads like outbrain and direct people to a valuable post on my site
 

Velo

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So here's an interesting observation.

I've already contacted close to 20 local SM influencers on Instagram, and I believe by the time I finish today, I can find ~35.

On Pinterest I can barely find anybody. Usually the posts are quite generic ("Top 10 [x] in [your city]") and it's obviously done by some small business that writes articles/posts contents in various locales.
 

sparechange

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I'm selling a food product for a particular niche - low carb and no sugar (keto).

I'm currently reaching out to as many people/"influencers" on social media as possible, and I will be starting on ads this week to directly reach potential customers.

Does anybody who has experience selling B2C products with relatively low per unit price points (food is a perfect example of this - clothes as well) have any tips or ideas to improve reach? I am just starting out BTW (starting stage).

This is an easy one, everyone loves food. Get some samples and head to your local grocery store and give away a few dozen of them and get some real feedback, I'd suggest to forget about social media right now and focus on real life people.

Gyms could also work to, get a decent amount of impressions and gauge the feedback, then you can consider selling them. Or you could just do a free sample then pitch for a sale on the spot, let us know how it goes and have fun with it.

Focusing on online ads is like bringing sand to the beach, just goto the beach and all the sand (paying customers that are shopping) will be there.
 

Velo

New Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Nov 25, 2020
13
3
5
This is an easy one, everyone loves food. Get some samples and head to your local grocery store and give away a few dozen of them and get some real feedback, I'd suggest to forget about social media right now and focus on real life people.

Gyms could also work to, get a decent amount of impressions and gauge the feedback, then you can consider selling them. Or you could just do a free sample then pitch for a sale on the spot, let us know how it goes and have fun with it.

Focusing on online ads is like bringing sand to the beach, just goto the beach and all the sand (paying customers that are shopping) will be there.

I'm going to dial down the SM after tying up some loose ends (should be done by end of this weekend) and then go ahead and do what you suggested. Those are excellent offline priorities.
 

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