The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success
  • Sell-Me Saturday is Now Live!

    Have something to sell? Like to post a video from your YouTube channel? Want to promote your design service? Recommend a company? SELL-ME SATURDAY is your opportunity to self-promote whatever you'd like within the realm of entrepreneurship on one central thread... and at no cost. Go There
    Note: Indiscriminate SEO backlinking to questionable material is not allowed.
  • Join 50,000+ entrepreneurs who are earning their freedom and living their dream.

    "Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.

    Download (Unscripted) Download (Millionaire Fastlane) Register
    Registering for the forum removes this block.

Using artistic integrity in business - help or hindrance?

ChrisV

Platinum Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 10, 2015
1,930
3,280
772
Islands of Calleja
I wanted your guys opinion on Artistic Integrity. Is it a help, or a hindrance in business. The reason I’m asking is I’m working on a book. In this niche, I notice a lot of hype. Outlandish, wild claims. But there are also more reserved, relaxed claims making money.

See, the problem is that hype works. When Tim Ferris was testing titles for his book, in a soft launch he noticed that “The 4 Hour Workweek” was the title that tested best. It’s a get-rich-quicky type title, but it sold. But the reason I say ‘artistic integrity’ is that it’s more subdued and honest.

So I’m wondering if I should take a hyped out National Inquirer approach, or a National Geographic approach..... or is there room for both approaches.

What do you guys think.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Merging Left

Silver Contributor
Read Millionaire Fastlane
Speedway Pass
Jul 20, 2014
383
693
279
29
I hadn't heard of Artistic Integrity, so I looked it up, and what I found was essentially, "Making art for free."

So I'm not entirely sure what you're asking. Are you asking if providing free value can be good for a business?

It sounds like something that would be fairly simple to split-test and see what resonates more.
 
OP
OP
ChrisV

ChrisV

Platinum Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 10, 2015
1,930
3,280
772
Islands of Calleja
That can be one form or Artistic integrity but not specifically what I mean.

Let’s put it this way... I think National Geographic is a respectable publication. I think Smithsonian is a respectable publication. Time. Scientific American.

Publications that aren’t respectable? National Inquirer. Also InfoWars. They take a bombastic sensationalistic tone and use hype and controversy to sell products. They use tagline like “Shocking Stories!” “Royal Scandals!”.... Turn to page 15 to find out more about this titalating tale!

Now I’m writing a book, and I see people selling books with the hype approach. I’d rather not take it, but also at the same time it doesn’t matter what I personally like. It’s a matter of what sells. And I’m trying to play in my head if the hype is going to help sell, or if I should take a more serious tone that I respect more. In other words, I want to write like Scientific American, but I’m wondering if that approach is limiting me. If I should stay true to respectable writing, or sell out to possibly sell copies.
 

Merging Left

Silver Contributor
Read Millionaire Fastlane
Speedway Pass
Jul 20, 2014
383
693
279
29
I think it depends on what your ideal customer base is. Do you want a customer base who is deeply engaged with your content, or who flips through in the grocery line? Are you trying to cater to a more intellectual crowd?

Both approaches are valid - as evidenced by the multiple examples of successful publications that use each approach. It comes down to what you're better at and what your specific target audience wants (or which audience you want to target).
 
OP
OP
ChrisV

ChrisV

Platinum Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 10, 2015
1,930
3,280
772
Islands of Calleja
Are you trying to cater to a more intellectual crowd?
I honestly thought a little about this, and I really want to build a personal brand. Like I want to gain the reputation of a legitimate author, not some sensationalist. In other words, I don’t think I feel comfortable

In the niche I’m writing about I looked up the best selling books in the category, and indeed both approaches sell copies. Serious books sold copies, and outlandish books did as well. So I might as well respect my name and not sell out.

Thanks for the input.
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.



Don't like ads? Remove them while supporting the forum. Subscribe to become an INSIDER.

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom