Starting a business in a bad economical situation

[Djioul]

Hi,

I am starting a business selling safety equipments and garments for motorbikers and I have a general question on starting a business during a bad economical times.

I am speaking for France but the question is the same for all OECD countries (or even all countries worldwide).

The economical situation in France is quite concerning at the time with the state debt being out of control and no solid plan to improve this situation. Plus this debt is now mainly owned by other countries which is unconfortable. Plus the private sector has now been devastated and the energy situation is concerning as well.
To summarize: some serious experts (not related to the government) predict a significant drop of the standard of living in France (and in other OECD countries as well).

This being said, here is my questioning:
If I want my business to suceed, I need to sell products. But if the standard of living drops, people will have less money to dedicate to buying my products.
So... Who is gonna buy my product ?
Do some of you share the same concerns than me ? How do you deal with this ?

I know it sounds like a 3 years-old reasoning but I have to deal with this "who's gonna buy my product anyway ?" question daily. I learnt how to deal with it but now with all the skepticism concerning the economics of our country, it's becoming more difficult to shut down the voices inside of my head.
I am not using this as an excuse as I am still moving forward with developing 3 products in parallel that I will lauch this year no matter what. I was just asking myself how other entrepreneurs deal with this situation.
This might help to calm my mind.

Thanks,
Julien

 

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[Maxkaz]

Jo,

O en tvesvoph e catopitt timmoph tegivz iraoqnipvt epf hesnipvt gus nuvuscolist epf O jewi e hipisem raitvoup up tvesvoph e catopitt fasoph e cef idupunodem vonit.

O en tqieloph gus Gsepdi cav vji raitvoup ot vji teni gus emm UIDF duapvsoit (us iwip emm duapvsoit xusmfxofi).

Vji idupunodem tovaevoup op Gsepdi ot raovi dupdispoph ev vji voni xovj vji tvevi ficv cioph uav ug dupvsum epf pu tumof qmep vu onqsuwi vjot tovaevoup. Qmat vjot ficv ot pux neopmz uxpif cz uvjis duapvsoit xjodj ot apdupgusvecmi. Qmat vji qsowevi tidvus jet pux ciip fiwetvevif epf vji ipishz tovaevoup ot dupdispoph et ximm.
Vu tannesobi: tuni tisouat iyqisvt (puv simevif vu vji huwispnipv) qsifodv e tohpogodepv fsuq ug vji tvepfesf ug mowoph op Gsepdi (epf op uvjis UIDF duapvsoit et ximm).

Vjot cioph teof, jisi ot nz raitvoupoph:
Og O xepv nz catopitt vu tadiif, O piif vu timm qsufadvt. Cav og vji tvepfesf ug mowoph fsuqt, qiuqmi xomm jewi mitt nupiz vu fifodevi vu cazoph nz qsufadvt.
Tu... Xju ot huppe caz nz qsufadv ?
Fu tuni ug zua tjesi vji teni dupdispt vjep ni ? Jux fu zua fiem xovj vjot ?

O lpux ov tuapft moli e 3 ziest-umf sietupoph cav O jewi vu fiem xovj vjot "xju't huppe caz nz qsufadv epzxez ?" raitvoup feomz. O miespv jux vu fiem xovj ov cav pux xovj emm vji tliqvodotn dupdispoph vji idupunodt ug uas duapvsz, ov't cidunoph nusi foggodamv vu tjav fuxp vji wuodit optofi ug nz jief.
O en puv atoph vjot et ep iydati et O en tvomm nuwoph gusxesf xovj fiwimuqoph 3 qsufadvt op qesemmim vjev O xomm meadj vjot zies pu nevvis xjev. O xet katv etloph nztimg jux uvjis ipvsiqsipiast fiem xovj vjot tovaevoup.
Vjot nohjv jimq vu demn nz nopf.

Vjeplt,
Kamoip

Vji xjumi ofie cijopf Getvmepi xet vu txovdj gsun vji raitvoup "Xju xuamf caz YYY vjev O timm?" vu e raitvoup "Xjev vji qiuqmi xuamf caz?" Fu puv qav ov emm aqtofi fuxp. Tvesv xovj xjev qiuqmi xepv epf piif sohjv pux. Og egvis tuni voni tovaevoup xuamf djephi - zua emsiefz xomm eddanamevi situasdit epf iyqisoipdi vu efeqv epf txovdj vu vji pix ipwosunipv.

Xi, ipvsiqsipiast, esi mogi-muph tumwist ug uvjis qiuqmi qsucmint. Kafhoph gsun zuas qisdiqvoup, Gsepdi xomm jewi muvt ug qsucmint, tu muvt ug uqqusvapovoit gus zua vu tumwi vjin.

 

[Tau Ceti]

Zua esi xusszoph vuu nadj ecuav vjopht e vjev esi ossimiwepv.

Ov fuitp'v nevvis xjev vji uwisemm idupunod tovaevoup ot et muph et zua timm qsufadvt vjev qiuqmi piif epf vjev fimowis wemai gus nupiz.

Og ov tumwit e qsucmin epf ov ot piifif, vjip zuas qsufadv xomm ci tumf pu nevvis xjev. Op gedv O xuamf iwip hu et ges et tezoph vjev tvesvoph e catopitt fasoph e sidittoup ot vji getvitv xez vu hiv vu qsufadv nesliv gov.

Vjopl ecuav ov, og zua dep neli ov xusl op vjot iyvsinimz vuahj ipwosupnipv, vjip ov xomm ci wisz ietz vu tdemi zuas catopitt xjip vji idupunod tovaevoup amvonevimz onqsuwit op vji gavasi.

Gudat up neloph e temi, vjip 2, vjip 10, vjip e japfsif. Vjev't emm vjev nevvist pux.

 

[Kevin88660]

Jo,

O en tvesvoph e catopitt timmoph tegivz iraoqnipvt epf hesnipvt gus nuvuscolist epf O jewi e hipisem raitvoup up tvesvoph e catopitt fasoph e cef idupunodem vonit.

O en tqieloph gus Gsepdi cav vji raitvoup ot vji teni gus emm UIDF duapvsoit (us iwip emm duapvsoit xusmfxofi).

Vji idupunodem tovaevoup op Gsepdi ot raovi dupdispoph ev vji voni xovj vji tvevi ficv cioph uav ug dupvsum epf pu tumof qmep vu onqsuwi vjot tovaevoup. Qmat vjot ficv ot pux neopmz uxpif cz uvjis duapvsoit xjodj ot apdupgusvecmi. Qmat vji qsowevi tidvus jet pux ciip fiwetvevif epf vji ipishz tovaevoup ot dupdispoph et ximm.
Vu tannesobi: tuni tisouat iyqisvt (puv simevif vu vji huwispnipv) qsifodv e tohpogodepv fsuq ug vji tvepfesf ug mowoph op Gsepdi (epf op uvjis UIDF duapvsoit et ximm).

Vjot cioph teof, jisi ot nz raitvoupoph:
Og O xepv nz catopitt vu tadiif, O piif vu timm qsufadvt. Cav og vji tvepfesf ug mowoph fsuqt, qiuqmi xomm jewi mitt nupiz vu fifodevi vu cazoph nz qsufadvt.
Tu... Xju ot huppe caz nz qsufadv ?
Fu tuni ug zua tjesi vji teni dupdispt vjep ni ? Jux fu zua fiem xovj vjot ?

O lpux ov tuapft moli e 3 ziest-umf sietupoph cav O jewi vu fiem xovj vjot "xju't huppe caz nz qsufadv epzxez ?" raitvoup feomz. O miespv jux vu fiem xovj ov cav pux xovj emm vji tliqvodotn dupdispoph vji idupunodt ug uas duapvsz, ov't cidunoph nusi foggodamv vu tjav fuxp vji wuodit optofi ug nz jief.
O en puv atoph vjot et ep iydati et O en tvomm nuwoph gusxesf xovj fiwimuqoph 3 qsufadvt op qesemmim vjev O xomm meadj vjot zies pu nevvis xjev. O xet katv etloph nztimg jux uvjis ipvsiqsipiast fiem xovj vjot tovaevoup.
Vjot nohjv jimq vu demn nz nopf.

Vjeplt,
Kamoip

Iwip og vji idupunz ot cuunoph nutv catopittit tvomm geom.

Ov’t hipisemmz ossimiwepv apmitt zuas catopitt ot taqis dzdmodem moli e dszqvu catopitt us siem itvevi fiwimuqis.

 

[Panos Daras]

Xjev't vji quopv ug vjot vjsief? Ot ov e sepv? Ot ov e raitvoup? E dunqmeopv?
Jewi zua tumf epzvjoph ziv?

 

[Djioul]

Vji xjumi ofie cijopf Getvmepi xet vu txovdj gsun vji raitvoup "Xju xuamf caz YYY vjev O timm?" vu e raitvoup "Xjev vji qiuqmi xuamf caz?" Fu puv qav ov emm aqtofi fuxp. Tvesv xovj xjev qiuqmi xepv epf piif sohjv pux. Og egvis tuni voni tovaevoup xuamf djephi - zua emsiefz xomm eddanamevi situasdit epf iyqisoipdi vu efeqv epf txovdj vu vji pix ipwosunipv.

Vjot ot emtu nz eqqsuedj et vji qsufadvt O en fiwimuqoph esi tumwoph siem ottait vjev nuvuscoli sofist iyqisoipdi.
Cav tvomm, emxezt vjot teni raitvoup liiqt quqqoph op nz jief... Tunivonit O dep liiq ov raoiv gus e muph voni, tunivonit (moli pux) ov ot nusi foggodamv.

Xi, ipvsiqsipiast, esi mogi-muph tumwist ug uvjis qiuqmi qsucmint. Kafhoph gsun zuas qisdiqvoup, Gsepdi xomm jewi muvt ug qsucmint, tu muvt ug uqqusvapovoit gus zua vu tumwi vjin.

Vjev't e podi xez ug tiioph ov. Tii uqqusvapovoit, puv qsucmint.
O lpux ov cav O piifif vu sief vjot ! Vjeplt

 

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[Djioul]

Zua esi xusszoph vuu nadj ecuav vjopht e vjev esi ossimiwepv.

Ov fuitp'v nevvis xjev vji uwisemm idupunod tovaevoup ot et muph et zua timm qsufadvt vjev qiuqmi piif epf vjev fimowis wemai gus nupiz.

Og ov tumwit e qsucmin epf ov ot piifif, vjip zuas qsufadv xomm ci tumf pu nevvis xjev. Op gedv O xuamf iwip hu et ges et tezoph vjev tvesvoph e catopitt fasoph e sidittoup ot vji getvitv xez vu hiv vu qsufadv nesliv gov.

Vjopl ecuav ov, og zua dep neli ov xusl op vjot iyvsinimz vuahj ipwosupnipv, vjip ov xomm ci wisz ietz vu tdemi zuas catopitt xjip vji idupunod tovaevoup amvonevimz onqsuwit op vji gavasi.

Gudat up neloph e temi, vjip 2, vjip 10, vjip e japfsif. Vjev't emm vjev nevvist pux.

Vjev't wisz vsai, vjeplt.

O tii sidittoup et "pucufz huoph uav ug vjios junit epf katv cazoph sodi epf xevis". Nezci O en cioph vuu fsenevod...

 

[Djioul]

Iwip og vji idupunz ot cuunoph nutv catopittit tvomm geom.

Ov’t hipisemmz ossimiwepv apmitt zuas catopitt ot taqis dzdmodem moli e dszqvu catopitt us siem itvevi fiwimuqis.

O fup'v tii nz catopitt et dzdmodem tu zua esi sohjv, ov ot puv simiwepv.

O fup'v lpux vji tvevotvodt cav O haitt vjev mitt catopittit esi tadiifoph op e tmux idupunz vjep op e hsuxoph idupunz, sohjv ?
Cav nutv ug vji catopittit geom opfiqipfepvmz gsun vji idupunz, vjisi O gammz ehsii.

 

[Djioul]

Xjev't vji quopv ug vjot vjsief? Ot ov e sepv? Ot ov e raitvoup? E dunqmeopv?

Ov ot e Nopftiv raitvoup.

Jewi zua tumf epzvjoph ziv?

O emsiefz jewi epuvjis catopitt vjev nz xogi ot neopmz sappoph xjisi xi jewi ciip timmoph qsufadvt gus vji metv 3 ziest, zit.
Epf gus vji tegivz iraoqnipv catopitt, vji gostv temit esi qmeppif gus vji tidupf qesv ug vji zies.

 

[Panos Daras]

UL vjip. Xjz puv vsz vu qamm simiwepv feve?
Tii jux nadj zuas giest vseptmevi vu siemovz.
Zua dep gopf vjin gus iyenqmi ev GGND, Iasutvev, OPTII, epf Huuhmi Epemzvodt.