Hi,
I am starting a business selling safety equipments and garments for motorbikers and I have a general question on starting a business during a bad economical times.
I am speaking for France but the question is the same for all OECD countries (or even all countries worldwide).
The economical situation in France is quite concerning at the time with the state debt being out of control and no solid plan to improve this situation. Plus this debt is now mainly owned by other countries which is unconfortable. Plus the private sector has now been devastated and the energy situation is concerning as well.
To summarize: some serious experts (not related to the government) predict a significant drop of the standard of living in France (and in other OECD countries as well).
This being said, here is my questioning:
If I want my business to suceed, I need to sell products. But if the standard of living drops, people will have less money to dedicate to buying my products.
So... Who is gonna buy my product ?
Do some of you share the same concerns than me ? How do you deal with this ?
I know it sounds like a 3 years-old reasoning but I have to deal with this "who's gonna buy my product anyway ?" question daily. I learnt how to deal with it but now with all the skepticism concerning the economics of our country, it's becoming more difficult to shut down the voices inside of my head.
I am not using this as an excuse as I am still moving forward with developing 3 products in parallel that I will lauch this year no matter what. I was just asking myself how other entrepreneurs deal with this situation.
This might help to calm my mind.
Thanks,
Julien
I am starting a business selling safety equipments and garments for motorbikers and I have a general question on starting a business during a bad economical times.
I am speaking for France but the question is the same for all OECD countries (or even all countries worldwide).
The economical situation in France is quite concerning at the time with the state debt being out of control and no solid plan to improve this situation. Plus this debt is now mainly owned by other countries which is unconfortable. Plus the private sector has now been devastated and the energy situation is concerning as well.
To summarize: some serious experts (not related to the government) predict a significant drop of the standard of living in France (and in other OECD countries as well).
This being said, here is my questioning:
If I want my business to suceed, I need to sell products. But if the standard of living drops, people will have less money to dedicate to buying my products.
So... Who is gonna buy my product ?
Do some of you share the same concerns than me ? How do you deal with this ?
I know it sounds like a 3 years-old reasoning but I have to deal with this "who's gonna buy my product anyway ?" question daily. I learnt how to deal with it but now with all the skepticism concerning the economics of our country, it's becoming more difficult to shut down the voices inside of my head.
I am not using this as an excuse as I am still moving forward with developing 3 products in parallel that I will lauch this year no matter what. I was just asking myself how other entrepreneurs deal with this situation.
This might help to calm my mind.
Thanks,
Julien
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