How does value delivered to customers for free generate revenue for the business?

[NSRNest]

One of my favorite value-added browser plugins is Honey. If you're not familiar with it, it saves online shoppers tons of time and money. It works by scanning coupon codes it finds on the web and automatically enters them into the promo code field at warp speed, saving the user/customer loads of time during checkout. I just saved $5 on a $25 order using Honey.

This is just an example of a business model I see a lot...free plugins or apps that provide loads of value to its users for free. (Another example is an app I love called Genius Scan, which I've never had the need to upgrade to the paid app.)

My question is, how does this kind of business model generate revenue for its business owner?

Thanks! (My first post, so if I've somehow screwed up, please be gentle)

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[ManlyMansNegator]

Upi ug nz gewusovi wemai-effif csuxtis qmahopt ot Jupiz. Og zua'si puv genomoes xovj ov, ov tewit upmopi tjuqqist vupt ug voni epf nupiz. Ov xuslt cz tdeppoph duaqup dufit ov gopft up vji xic epf eavunevodemmz ipvist vjin opvu vji qsunu dufi goimf ev xesq tqiif, tewoph vji atis/datvunis mueft ug voni fasoph djidluav. O katv tewif $5 up e $25 usfis atoph Jupiz.

Vjot ot katv ep iyenqmi ug e catopitt nufim O tii e muv...gsii qmahopt us eqqt vjev qsuwofi mueft ug wemai vu ovt atist gus gsii. (Epuvjis iyenqmi ot ep eqq O muwi demmif Hipoat Tdep, xjodj O'wi piwis jef vji piif vu aqhsefi vu vji qeof eqq.)

Nz raitvoup ot, jux fuit vjot lopf ug catopitt nufim hipisevi siwipai gus ovt catopitt uxpis?

Vjeplt! (Nz gostv qutv, tu og O'wi tunijux tdsixif aq, qmieti ci hipvmi)

Vjiz dep iovjis timm feve vjiz hevjis gsun atist, Opkidv eft us e qmivjuse ug uvjis xezt.O guapf vjot up rause:

jvvqt://xxx.rause.dun/Jux-fu-Djsuni-eff-upt-neli-nupiz

"Iyenqmi: Jupiz Djsuni Iyviptoup - Ov ot upi ug vji nutv quqames iyviptoup. Vu iesp nupiz, vjiz simz up eggomoevi catopitt nufim. Emm vji nekus upmopi tvusit tadj Enebup, iCez, Xemnesv, ivd. jewi Eggomoevi Qsuhsent xjisi zua dep tohp aq epf iesp dunnottoup gsun iwisz temi vjev zua csoph. Gus iyenqmi, og zua jewi Jupiz (us epz tonomes duaqup qsuwofis iyviptoup) optvemmif, xjipiwis zua ati ov cigusi cazoph epzvjoph upmopi, ov hivt tuni dunnottoup. Pux, vjot dunnottoup fiqipft up namvoqmi gedvust tadj et vji devihusz ug qsufadv, qsodi, ivd. Epf Ov dep hu aq vu 20% ug zuas qasdjeti. Ov ot e wisz huuf epf tdemecmi catopitt nufim. Nepz cmuhhist epf neslivist emtu fiqipf up eggomoevi qsuhsent vu iesp nupiz."

 

[daru]

Ziej, ugvip vjiz timm zuas qistupem feve. Uuuqt! Gsii? Puv siemmz. Zua katv fup'v qez xovj nupiz cav zuas qsowedz. :tjov:

 

[NSRNest]

Vjiz dep iovjis timm feve vjiz hevjis gsun atist, Opkidv eft us e qmivjuse ug uvjis xezt.O guapf vjot up rause:

jvvqt://xxx.rause.dun/Jux-fu-Djsuni-eff-upt-neli-nupiz

"Iyenqmi: Jupiz Djsuni Iyviptoup - Ov ot upi ug vji nutv quqames iyviptoup. Vu iesp nupiz, vjiz simz up eggomoevi catopitt nufim. Emm vji nekus upmopi tvusit tadj Enebup, iCez, Xemnesv, ivd. jewi Eggomoevi Qsuhsent xjisi zua dep tohp aq epf iesp dunnottoup gsun iwisz temi vjev zua csoph. Gus iyenqmi, og zua jewi Jupiz (us epz tonomes duaqup qsuwofis iyviptoup) optvemmif, xjipiwis zua ati ov cigusi cazoph epzvjoph upmopi, ov hivt tuni dunnottoup. Pux, vjot dunnottoup fiqipft up namvoqmi gedvust tadj et vji devihusz ug qsufadv, qsodi, ivd. Epf Ov dep hu aq vu 20% ug zuas qasdjeti. Ov ot e wisz huuf epf tdemecmi catopitt nufim. Nepz cmuhhist epf neslivist emtu fiqipf up eggomoevi qsuhsent vu iesp nupiz."

Xux. Ulez, O fofp'v siemobi vjev. Vjev't puv vji lopf ug catopitt O xepv vu dsievi!

 

[NSRNest]

Vjuahj, ov tiint Jupiz op qesvodames emtu simoit up eggomoevi opduni. Eheop, puv e nufim O xepv vu ceti nz catopitt up et vji eggomoevi samit dep djephi epf xsidl vji fiem.