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Harvard Business Review finds exactly what makes certain images/posts go viral. Findings inside.

Discussion in 'Advertising, Marketing, Social Media' started by ChrisV, Aug 11, 2018.

  1. ChrisV
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    ChrisV Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    ApparentHorizon Gold Contributor Speedway Pass

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    I wonder what kind of impact the economy has on that sentiment. Memes as we know them have really only been around for the past 10 years.

    There was one study on cars, showing people liked happy faces during recessions and aggressive during bull markets.

    2018
    upload_2018-8-11_20-30-37.png

    2010
    upload_2018-8-11_20-31-0.png
     
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  3. ChrisV
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    ChrisV Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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    That’s really interesting. I read an article in Smithsonian about how when car experts look at front grilles, the region of the brain that lights up is the same region. responsible for facial recognition. In other words, like you said... people literally perceive faces in cars.

    For Experts, Cars Really Do Have Faces | Smart News | Smithsonian
     
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    rogue synthetic * Not actually Rutger Hauer Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Yes. It's a good rule of thumb to not read too much explanation into descriptive findings like this. Interesting findings, absolutely. Just be cautious in jumping from "people did ABC when XYZ" to "we need to do XYZ to make ABC happen for us!"
     
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    I have been entertaining these thoughts for a while in my mind as well.
    I am guilty of browsing meme groups on Facebook in my spare time and I can't help but wonder how many of these memes are made by the typical lambda user, and how many are made by marketing companies and lobbies with agendas behind.

    A rather paranoid thought, I know. But in the age of big brother, I feel like paranoia is symptomatic of a healthy mind.
     
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    If you spend enough time in this space you start seeing the patterns.

    The way they talk: Always for or against an agenda, with unsubstantiated comments. The sloppy ones copy and paste text.
    Their profile: Anonymous, or a carbon copy of another profile. (Reverse image search or exact match search can reveal it)
    Activity: Mostly repost/retweets without any real engagement in a community. (This is the real tell, because most people like to talk about themselves)

    Anything to be amplified is always accompanied by multiple profiles. Social proof.

    On Twitter and Reddit it's super easy, since you can just register as many profiles as you wish.

    Facebook is harder, but still doable. The sloppy ones pay people from the 3rd world, so you have a bunch of Philippine or Arab sounding names liking and sharing. Rarely commenting however.

    What the Harvard Study totally missed was social proof:

    [​IMG]

    Couple all of that with repetition and you have a perfect recipe for virality.
     
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    Very interesting infographic, thanks for sharing.
     
  8. ChrisV
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    ChrisV Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass

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