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Editing your website while running facebook ads should I do it?

Marketing, social media, advertising

LiveEntrepreneur

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So I finally found a product that made me sales I've made a decent amount of money in revenue in my first week, though at a loss again because my product was price too low (low margin) and cost per customer was expensive. I want to make some improvements on my website as I saw my competitor has a killer website. If I do this while the campaign is running will it hurt the integrity of my campaign and dilute my results?
 
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LiveEntrepreneur

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Can you not split test it?
Never even thought of that, but now that I have seems silly to split test it lol. At least at this point, I don't know if I would have enough data to come to a solid conclusion. + users are on at certain times so wouldn't you have to edit the site while they are on?
 

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