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Buying a website that makes money selling guest posts

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Jav100

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Jun 20, 2016
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Hi,

I found a seller on Flippa.com that wants to sell an established blog that makes the majority of its income by selling guests posts.

The seller is a well known blogger and also recently started a content building and guest post out reach service.

The site makes about $300 or so a month from this and another $20-$40 a month from Adsense and amazon affiliates.

The seller did a video interview and gave me google analytics access. Everything seems legitimate, mostly organic traffic. The only thing I found odd was a small percentage of referring sites were spammy - about 13%.

The current seller owned the site for about 1.5 years.

The seller wants 23 times monthly earnings.

Moz says it's DA is 31. It also says it has 365 linking domains with more links lost than gained in the last 30 days.

Traffic is growing steadily. There are also some social media assets included.

Traffic stats are just under 10,000 users a month according to GA, with 1.18 pages per user. Just under 90% bounce rate (kind of high), 40 seconds time spent on website. That's the average for the last year.

What do you think of this website? The seller seems trustworthy but the low Adsense income is worrying.

He sold a few transactions on Flippa but no feedback given at all.

Because of the referring traffic issue, I asked him to provide help with content or outreach if the traffic dips 30% or more within six months of buying. Which he agreed.

Thoughts?


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MJ DeMarco

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I get "guest post" requests, probably a dozen per week.

Perhaps I should look into accepting some of them instead of deleting them.

I didn't think it was real, much less viable.

$300/month would pay for my pool and landscaping service.
 

Jav100

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there are whole businesses around connecting those who want to buy placements on sites and those who want to sell placements.

It’s especially attractive for sites that lack the high volume traffic (1,000+ a month) to generate any decent revenue from Adsense but have good metrics otherwise. But also god to supplement income. A high ranking site can ask for hundreds of dollars minimum.

Can send you info if interested.

You do have to be strict with content that you accept or preferably write the content yourself with the buyers topic and keyword in mind to maintain editorial quality.


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RazorCut

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Traffic stats are just under 10,000 users a month according to GA, with 1.18 pages per user. Just under 90% bounce rate (kind of high), 40 seconds time spent on website. That's the average for the last year.

1.18 page views, 40 seconds average time on site plus a 90% bounce rate for a blog? That says tonnes about the quality of the content to me. The good news is there is loads of room for improvement. You could low ball him/her with an offer using the poor stats as leverage if you really wanted it.
 

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