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Advice on carving out my own space in a small but growing niche?

7.62x51

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Jan 27, 2015
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I have discovered a niche variation of a common (physical) product. Due to the nature of the product, I think it would be valuable to create a forum for users of the product in my home country (Canada). In addition, I think this niche product can and will expand to a new demographic of people (like me).

Does the domain name really matter? I have an idea for a short domain name but it's written like th15 (replacing letters with numbers that look similar). I picked this because I thought it would be easy to remember and people in my demographic should understand it but have concerns that it my cause SEO issues (which I currently know little about).

Any tips on what it takes to build and grow a forum?
 
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