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A hilarious lesson in marketing - The Internet Historian remembers Kony 2012

Marketing, social media, advertising

ChrisV

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Filmmaker, ‘The Internet Historian’ remembers the oddest marketing campaign. Kony 2012. I was hesitant to post this here since at first glance it doesn’t seem entrepreneurship related. But actuallly I think there’s a lot to be learned from that whole charade

And a lesson in why it’s probablyyyyy best to not to deceive your viewers.

Plus this video is just hilarious.

View: https://www.youtube.com/watch?v=Y7nymZEXjf8
 
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Jack Hammer

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Pretty entertaining. I vaguely remember the Kony 2012 thing from back then, but I didn't know the guy behind it lost his mind and ran around naked on the street. I have no idea how that flew under my radar. Glad he got better.
 

MJ DeMarco

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LOL, people were willing to do anything, as long as it didn't entail practical action. 1 like = 1 saved child!

Slacktivism at its best.

I was hesitant to post this here since at first glance it doesn’t seem entrepreneurship related.

You posted in the Off-Topic section, you're perfectly good.
 

G-Man

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LOL, people were willing to do anything, as long as it didn't entail practical action. 1 like = 1 saved child!

Slacktivism at its best.



You posted in the Off-Topic section, you're perfectly good.

Spoken like someone without the moral courage to wear a Livestrong bracelet.

I remember this and honestly it brings back bad memories. I used to be in a large non profit. You know how you gave $50 to buy a milk goat for that family in the Sudan? You actually paid for a 30 year old who's never had to real job to do her 3rd masters degree thesis on how people in the Sudan are adversely effected by income inequality that was produced by climate change and some sort of gender discrimination probably. Those folks still never got a damn goat. But at least now a few PhDs that spend 6 weeks a year in a heavily guarded air conditioned compound think they know why the family doesn't have a goat.

#goatnotincluded
 
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LuckyPup

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Spoken like someone without the moral courage to wear a Livestrong bracelet.

I remember this and honestly it brings back bad memories. I used to be in a large non profit. You know how you gave $50 to buy a milk goat for that family in the Sudan? You actually paid for a 30 year old who's never had to real job to do her 3rd masters degree thesis on how people in the Sudan are adversely effected by income inequality that was produced by climate change and some sort of gender discrimination probably. Those folks still never got a damn goat. But at least now a few PhDs that spend 6 weeks a year in a heavily guarded air conditioned compound think they know why the family doesn't have a goat.

#goatnotincluded
That made my day, especially the Livestrong quip. BTW, I've combined the causes and created a "Help Lance Get a Goat" GoFundMe page. #slacktivism, #goatrodeo, #givingfatigue
 

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