"Fastlane" is an entrepreneur discussion forum based on The C.E.N.T.S Framework outlined in the two best-selling books by MJ DeMarco (The Millionaire Fastlane and UNSCRIPTED®). From multimillionaires to digital nomads to side hustlers who are grinding a job, the Fastlane Forum features real entrepreneurs creating real businesses with one goal in mind: Freedom— both financial and temporal.
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But yeah, let's use a clickbait headline that gives people false hope that they can hit $100 million in sales in a year with no prior experience.Bezoni’s first attempt at starting an online business ended in complete financial disaster: he racked up $100,000 in personal credit card debt but hustled his way to a thriving online vitamin business. He eventually made enough to pay off the debt and business was good—until the U.S. economy melted down in 2009, when Bezoni’s business took a massive nosedive.
I have nothing against these guys and am happy for their success. I also think that it's great that Huffpost publishes articles about successful social entrepreneurs.They worked together with two critical team members, Kim Eschner and Vicky Grossie, to launch an ebook Bezoni wrote called Belly Fat Free. With their shared knowledge, relentless work ethic and marketing prowess, it made over $2 million in the first 30 days.
If those newbies consider HuffPost to be a legitimate news outlet then they had no chance anywayIt's just a shame Huffpost does a disservice to hopeful newbie entrepreneurs when they use such misleading headlines and completely miss the point of the decade-plus process that led to this event.
From nothing more than a weight loss book... that is listed on Amazon and has just 9 reviews total (https://amzn.to/2zE7TGH)... yeah... something's fishy here.I'm more curious to know what "marketing prowess" they have that allows them to earn over $2 million in 30 days.
Actually it might be true. The book was released in 2009, there's only hardcover on Amazon, and it doesn't even look like it was published by the publisher there (because of the low-quality photo of the cover and not the actual cover).
Working a lot with affiliates myself I am almost 100% sure that these guys grew it with Clickbank or a familiar network of size.They might have sold it mostly through bookstores or perhaps it was actually a product launch and it has never been sold outside of their sales page (in this case, 2 million is possible with JVs and plenty of high-profile affiliates).
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