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Bezoni’s first attempt at starting an online business ended in complete financial disaster: he racked up $100,000 in personal credit card debt but hustled his way to a thriving online vitamin business. He eventually made enough to pay off the debt and business was good—until the U.S. economy melted down in 2009, when Bezoni’s business took a massive nosedive.
They worked together with two critical team members, Kim Eschner and Vicky Grossie, to launch an ebook Bezoni wrote called Belly Fat Free. With their shared knowledge, relentless work ethic and marketing prowess, it made over $2 million in the first 30 days.
If those newbies consider HuffPost to be a legitimate news outlet then they had no chance anywayIt's just a shame Huffpost does a disservice to hopeful newbie entrepreneurs when they use such misleading headlines and completely miss the point of the decade-plus process that led to this event.
I'm more curious to know what "marketing prowess" they have that allows them to earn over $2 million in 30 days.
They might have sold it mostly through bookstores or perhaps it was actually a product launch and it has never been sold outside of their sales page (in this case, 2 million is possible with JVs and plenty of high-profile affiliates).
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