social media strategy

Has anyone read/gone through the audiobook and its business and social media marketing principles? (the book also seems very much focused on personal branding) What do you folks think about it?

Good Morning/Evening/Afternoon ya'll. I have been researching ways to find a target audience on Facebook ads to market to. Below is what I have come away with as my plan. Please pick it apart, I want to know its pitfalls so I can come away with a more solid plan of action. Thanks for your time...

Is your content marketing strategy booming? If not this simple shift could make a huge difference!