price strategy

I finished a prototype of my product. Each unit costs $75.28 (in future runs I can get this to $50-60, but I'll use the proto costs for initial number crunching). But, what should my final retail price be? Are there any rules-of-thumb I could use to find an appropriate markup? I have a good...

Flash forward to January 2019... Describe your 2018 with one GIF (or image)

@Vigilante mentioned in this thread how he set the price for his new book, and mentioned price points in consumer psychology: Vigilante's Book "Vigilant Kids" Step by Step I used to consult for a major fastfood chain, and was responsible for pricing with all new franchisee's in the USA. Figure...