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  1. Danny_Cox

    Log: Finding My Fastlane On-Ramp

    EXECUTION 
    Seems it's all about mindset shifts. I can't imagine asking someone straight up what they'd be willing to pay for but hey, I'm not here to hang out in my comfort zone.
  2. Danny_Cox

    Log: Finding My Fastlane On-Ramp

    EXECUTION 
    Really appreciate the input, friend! Will definitely be including more detail on any future runs.
  3. Danny_Cox

    Log: Finding My Fastlane On-Ramp

    EXECUTION 
    Thanks again, Tudor. Perhaps it is just about conversations at this stage; perhaps I'm being impatient. I've interacted with hundreds of these parents over my years in the niche, but never with a view to solving this specific problem and how they might want to be helped with it. Great link. The...
  4. Danny_Cox

    Log: Finding My Fastlane On-Ramp

    EXECUTION 
    Thanks for sharing Tudor. Really appreciate it. I'm just gonna log my thoughts on the video here. Not expecting any more free advice. 1) GENERALIST VS. SPECIALIST This is what I'm trying to achieve with the 'No More Nagging' project. Instead of selling drum lessons, I'm the leader of a team...
  5. Danny_Cox

    Log: Finding My Fastlane On-Ramp

    EXECUTION 
    'You can't sell something without knowing what it is' was my instinctive objection to the whole 'sell before you build' principle that I was trying to get my head around before designing my flyer. It seems I took it too far and included too little detail. I think I need to stop relying on free...
  6. Danny_Cox

    Log: Finding My Fastlane On-Ramp

    EXECUTION 
    This is beginning to get confusing. @Black_Dragon43 and others explicitly advised to NOT include any kind of "how" on the flyer—just the promise to solve a problem.
  7. Danny_Cox

    Log: Finding My Fastlane On-Ramp

    EXECUTION 
    Well damn. I heard 1% was the target, so was hoping for 10 calls. 10,000 flyers would be a heck of a cost… Sales process: 1. Fact find, answer questions, offer some quick value, pre-sell online course/bespoke solution, 2. Study notes from call, 3. Go back with solutions and see which option...
  8. Danny_Cox

    Log: Finding My Fastlane On-Ramp

    EXECUTION 
    So, taking the advice to flyer locally as my first marketing attempt, I distributed ~1200, targeted at existing music students and households in affluent areas. I stuck with the advice that the flyer should offer to solve a problem but not include anything about the 'how'. This was the design—...
  9. Danny_Cox

    We Must Stop Training Our Children in Negative Biases

    MINDSET RANT 
    Right. It gets clear when we remember what the actual goal of schooling is.
  10. Danny_Cox

    We Must Stop Training Our Children in Negative Biases

    MINDSET RANT 
    Got it. It's critical thinking that enabled me to point out that other problem. Thanks MJ.
  11. Danny_Cox

    We Must Stop Training Our Children in Negative Biases

    MINDSET RANT 
    PLACE BETS NOW on whether this school’s punishment system is more substantial than its reward system. The pictured example is probably (hopefully) an outlier in 2022, but we MUST prioritise training our kids to praise themselves across the board. Does anyone here experience negative self-talk...
  12. Danny_Cox

    Log: Finding My Fastlane On-Ramp

    EXECUTION 
    So the advice I found on this forum was 'sell before you build' (which was a difficult mindset to grasp, I'll admit!) In case you're not familiar, the basic premise is to put out marketing material that promises to solve the problem and get cash out of people's hands with a money-back guarantee...
  13. Danny_Cox

    Motivation: 'The Violent Path of Francis Ngannou'

    MINDSET PEOPLE 
    Ok I know what I’m looking up on youtube this morning…
  14. Danny_Cox

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    The entire issue is gender norms. This all begins and ends with societal pressure (all of which is fabricated). There's no correct way to be male or female; the human mind is infinitely variable. If folks were happy to just be themselves, just as they are, this problem wouldn't exist. The idea...
  15. Danny_Cox

    What's your real-life non-productivity porn morning routine that gets you crushing in business?

    HOT! MINDSET 
    Nothing like a bit of experimentation to see if it's for you. Intermittent fasting, meditation, staying on top of chores (boy do monks have a lot of chores...)
  16. Danny_Cox

    Log: Finding My Fastlane On-Ramp

    EXECUTION 
    Thanks for asking brother. Flyer distribution has taken a few weeks all told, but today the last of 1200 will leave my hands. Final design attached. Been working on my local drum tuition offering alongside (did a customer feedback survey and sent out a targeted ask for Google reviews). I've...
  17. Danny_Cox

    EVERY Health, Wealth, and Relationship Coach MUST DO THIS.

    MARKETING 
    I was just thinking this morning about doing a ‘drum teacher answers’ TikTok campaign. I take questions from current students, forums, top of my head and do what I do every day: answer them. If it grows, I get more questions. I turn those questions into product/service ideas. Signups/sales...
  18. Danny_Cox

    How to overcome an addiction?

    HEALTH 
    Raise your general level of satisfaction to the degree that you no longer need the object of your addiction. Mindfulness practice is uniquely suited to this.
  19. Danny_Cox

    What's your real-life non-productivity porn morning routine that gets you crushing in business?

    HOT! MINDSET 
    If contemplation is all you can get done, best to do it—it’s better than doomscrolling reddit, hey? If this is the case, I recommend contemplating to such an extent that you either— a) become a monk, or b) graduate to task-oriented todos!
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