Search results
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Product vs. Brand
IDEAWould this product ONLY be valuable to architects? Originally the thigh master was a rehabilitation device repurposed into a fitness craze. There are many other examples of the same product repositioned in a different market. I don't know what your product actually is but would it be...- Kung Fu Steve
- Post #7
- Forum: Ideas, Concept Feedback
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Product vs. Brand
IDEAAs always, the most annoying answer in the world: "it depends" It depends on your goals, it depends on what you're after, it depends on what you want to do. If I'm just going to make the assumption you want a big business,... rarely do businesses do big numbers with just 1 product. They have...- Kung Fu Steve
- Post #2
- Forum: Ideas, Concept Feedback
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Why Can't We Change?
HOT! MINDSETCorrect. Especially when the behavior is so addictive it becomes your identity -- who you tell people you are. Once a behavior (wanted or unwanted) goes from something you "did once in a while" or you "used to be like" or "occasionally" to "this is who I am" -- now you've got a real challenge...- Kung Fu Steve
- Post #13
- Forum: Mindset and Self-Development
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Why Can't We Change?
HOT! MINDSETIt's an addiction to the vehicle that meets their needs. Unless that person truly understands that behavior won't fulfill their needs long-term and immediately replace it with a more empowering vehicle, they revert back to what fulfills them.- Kung Fu Steve
- Post #8
- Forum: Mindset and Self-Development
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Just got off one of the worst sales calls ever...
MARKETING RANTMeh, I don't think so. We had a LOT of shitty salespeople at the Robbins company. No matter HOW good you are, you're going to have an 80/20 or 90/10. I'd challenge anybody to show me a perfect team... or even a good one... That WAS one of my big thoughts. "You know what, I'm gonna pay you...- Kung Fu Steve
- Post #9
- Forum: Marketing Strategy
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Just got off one of the worst sales calls ever...
MARKETING RANTNo. I'm a little sick so I have a bad attitude. I love people to death, you know... but to be an a**hole for a moment: is it really my job to fix every bad salesperson? Poorly trained is one thing, he was completely unprepared. Maybe preparation should be part of his training! I want to...- Kung Fu Steve
- Post #5
- Forum: Marketing Strategy
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Just got off one of the worst sales calls ever...
MARKETING RANTI'm going all in on content creation for the next few years so I've been on a tear. Hiring team members. Finding the best coaches and consultants. Networking with the people who are just a few steps ahead of me and can show me the path... I found a coach (you'd call him a guru) I like. He's...- Kung Fu Steve
- Thread
- Replies: 9
- Forum: Marketing Strategy
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Could you make 300K within 5 years?
MINDSET EXECUTIONI CAN speak for Latvia. Lived there for a few years. Met a woman who has a marketing agency there close to the old Sapni Un Kokteli bar (god I miss Sapni) who built it up to $3mm USD in just a couple of years. There ARE people with money in Latvia -- and EVERY country -- but if you had the...- Kung Fu Steve
- Post #10
- Forum: Process and Execution
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Confused
IDEA MARKETINGCoaching you didn't ask for (feel free to ignore me :smile2:): "In the PAST, I struggled with perfectionism." "Now I ____(insert empowering belief and identity here)____." In the past I struggled with the idea everything had to be perfect but now I believe... ...Done is better than...- Kung Fu Steve
- Post #6
- Forum: Marketing Strategy
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Confused
IDEA MARKETINGYes, every. In the categories of: "Fastlane book, read every marketing book, read every sales book, read every retail book" I try to refrain from that. I also try to refrain from projecting my challenges onto him. If *I* struggled with something, it doesn't mean HE would. BUT, you're...- Kung Fu Steve
- Post #4
- Forum: Marketing Strategy
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Confused
IDEA MARKETINGTo clarify: you are expected to take over the family business when you turn 18? The best thing you can do at this moment is to educate yourself. Read every Fastlane book, read every marketing book, read every sales book, read every retail book -- everything you can get your hands on. The...- Kung Fu Steve
- Post #2
- Forum: Marketing Strategy
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$$ out from marketing vs $$ in
MARKETINGI came up with this concept years ago about the "customer timeline" -- no matter what product or service you sell, there is a timeline of products and services someone is super likely to buy before, during, and after they purchase your thing. What ELSE might they be interested in at the point...- Kung Fu Steve
- Post #10
- Forum: Marketing Strategy
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Having Major Self Doubt About Viability
IDEAI read through your thread... there's not much to go on... I have no idea what you're doing, who you're targeting, if you've started promoting the product or anything. I understand you're scared someone is going to steal your idea but... so far it looks like all you've got is an idea? Have...- Kung Fu Steve
- Post #2
- Forum: Ideas, Concept Feedback
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$$ out from marketing vs $$ in
MARKETINGYou didn't really state the goal still :p If you spent 80 + 50 for a total of $130 and got 7 sales, that means your CAC (customer acquisition cost) is currently $18.57. Not out of the norm for book buyers across all industries (of course there are outliers). You spent $180 to make $55.93 (a...- Kung Fu Steve
- Post #6
- Forum: Marketing Strategy
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$$ out from marketing vs $$ in
MARKETINGIs the goal to be profitable? Do you have the money to keep selling books at a loss? What are your goals here?- Kung Fu Steve
- Post #3
- Forum: Marketing Strategy
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Can't Hurt Me: by David Goggins, Review and Discussion
HOT!View: https://www.youtube.com/shorts/0F4_bAio04E- Kung Fu Steve
- Post #180
- Forum: Books and Educating Yourself
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Alex Hormozi. What is your opinion? Mine is (mostly) negative.
GURUSHe mentioned in a couple of his videos Leila and him each have the same agency and they pay 20-40k per month EACH for all of these videos, editing, posting, etc. ... gotta "not sell" a LOT of 99 cent books to make up for that... :rofl:- Kung Fu Steve
- Post #65
- Forum: Gurus, Coaches, and Trainers
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Alex Hormozi. What is your opinion? Mine is (mostly) negative.
GURUSTo sidewalkers, selling is evil. Can't tell you how many sales people I've met who hate salespeople. So in part, they hate themselves. The only thing they can do is lash out. I've made the same mistake in the past.- Kung Fu Steve
- Post #62
- Forum: Gurus, Coaches, and Trainers
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The "Inside The Mind Show" With MikeCarlooch - Marketing & Entrepreneurship
HOT! MARKETING EXECUTIONNow I get to annoy multiple people at once! My evil plan is working... It's hundreds of questions but I can give you a recent example of a client/student of mine who increased his revenue by about 3 million (for the year) in 3 weeks "Hey man, how many people are on your email list?" "Like...- Kung Fu Steve
- Post #75
- Forum: General Business Discussion
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Great books that are NOT best-sellers. Share yours.
HOT! BOOKSMet him in passing a couple of times. I don't know him well but seems like a really cool guy. I have his little handbook somewhere, too. It's like a workbook from his live class. It's been a while but I remember it being really helpful. "Applied" I'm not so sure :rofl: I'm a pretty outgoing...- Kung Fu Steve
- Post #103
- Forum: Books and Educating Yourself
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