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  1. Walter Hay

    Using "brand" as way to differentiate myself from the market

    This should be your first step. You have to get inside the heads of your potential customers. Think like them. Dream like they do. If you can identify the emotional factors that will tie them to your version of the product, you will know what strategies to adopt. Appeal to those emotions in...
  2. Walter Hay

    Bit of an oddball here..

    INTRO 
    I ran my businesses from home and my children were asked by others why I didn't go out to work. Their standard answer was "My dad works at home", but that sometimes led to scoffing. Later in life they really appreciated having me around so much of the time. Part of their education was watching...
  3. Walter Hay

    How to scale my business and finally profit

    HOT! 
    So far a very important factor has not been mentioned. Are you getting the products at the best possible price? Profits begin with buying. If you pay too much the effect on profits is obvious. Therefore the first place to look for a possible remedy to your problem of insufficient margin is your...
  4. Walter Hay

    Bit of an oddball here..

    INTRO 
    I know a multi millionaire who owns an enormous number of rental properties, but lives in a rented penthouse apartment. Most of his rental properties are not leveraged, but he says that owning the place he lives in would not be a good investment. Another very wealthy friend never bought a new...
  5. Walter Hay

    Bit of an oddball here..

    INTRO 
    I am a big fan of home schooling. When my sister's husband became a drug addict and left her with 2 young children, to settle her mind she sold what was left of their house, bought a trailer and traveled the country while home schooling her children. There is so much extra-curricular stuff...
  6. Walter Hay

    Feeling stuck... Made 1 sale, struggling to get more (Agriculture)

    I have been involved in cattle breeding as a large and profitable hobby since I sold my business #1 over 30 years ago, and lived in different regional areas during that time, carting our best animals with us when we moved. People might think that you could find all you need in your local town...
  7. Walter Hay

    Feeling stuck... Made 1 sale, struggling to get more (Agriculture)

    Your post is excellent, and should help the OP considerably. Like you I saw too much concentration on the businesses instead of the farmers. Also I was disappointed at the headline on the home page: "Find Agricultural Services Near You". It is bland and doesn't offer much benefit. I hope...
  8. Walter Hay

    Looking for the path.

    INTRO 
    I have many of my book readers who have made a lot more than $3,500 in a few months. Usually it has been a result of thorough market research, but in some cases it has resulted from the new importer seizing an opportunity when his small venture showed him a huge market. In this post Success...
  9. Walter Hay

    Feeling stuck... Made 1 sale, struggling to get more (Agriculture)

    I was thinking along the same lines as @broswoodwork. Make the listings, being careful to attribute ownership of trademarks and copyright as necessary. Redirect your selling effort towards farmers rather than the ag service businesses. Farmers don't pay subscriptions, so you need to incorporate...
  10. Walter Hay

    Your opinion - Alibaba Trade Assurance case

    I would count my blessings and accept their offer, without using Trade Assurance which only gives an illusion of protection anyway. In fact I think you have actually done very well out of this horrible situation. I suggest you thank them graciously, and refer to the fact that now they have done...
  11. Walter Hay

    Walter Hay's Business Books

    MARKETPLACE 
    FRANCHISE YOUR WAY TO THE FASTLANE is $65 on its own, and yes you just send that to the PayPal account [email protected]. Note that there is no l in the name. It includes the word mode, not model. I have included this note because some PayPal attempts have failed recently because of...
  12. Walter Hay

    The Supremacy of Selling

    RANT 
    Another factor that is grossly overlooked, although it gets a mention in some other marketing books other than Michael Masterton's is the importance of the buying process. Profits begin with buying. You may find a wonderful product, but unless you have bought it at the best possible price, you...
  13. Walter Hay

    A book that is too specific?

    I know that International schools in Germany encourage parents to participate, but are there any such parents groups associated with the top tier Gymnasium schools? Parent's groups in such schools that have high entry criteria would be a good place to advertise your eBook. Perhaps you could...
  14. Walter Hay

    I've come. I've seen. Now it's time to conquer.

    INTRO 
    Ave Caesar! From your thread title it is clear that you won't need motivational prompting, and your post bears this out. When your ideas are revealed (discreetly so as to avoid risking competition) they will no doubt prompt many helpful responses. Best Wishes, Walter
  15. Walter Hay

    I'm a newbie

    INTRO 
    Hi Lynn. Welcome - your are among friendly people who will help in any way they can. If you are considering courses, beware of earnings claims. It's too easy for people to fake them. Walter
  16. Walter Hay

    Walter Hay's Business Books

    MARKETPLACE 
    @ShannonK, see your PMs. Books sent on trust. Investigations so far find wrong PayPal account name. Walter
  17. Walter Hay

    Walter Hay's Business Books

    MARKETPLACE 
    Hi @ShannonK , Strangely, my son in law informs me that there is no sign of it on PayPal at this stage. Please check the transaction. If you can quote the transaction number he can deal with it straight away. Walter
  18. Walter Hay

    I will help you find a product to sell on Amazon

    GOLD! 
    It should be understood that many of the answers on Quora are posted by people who are self promoting. The one above is a good example. Not only did she "see" it on Quora, she wrote and posted it there. The Chinese company she is advertising is a new business, set up to assist Chinese sellers...
  19. Walter Hay

    Your opinion - Alibaba Trade Assurance case

    I am not merely skeptical about how much protection Trade Assurance actually affords. I believe that relying on Trade Assurance is pointless. It is designed to make buyers feel good, but unless buyers go through the 16 pages of rules with a fine tooth comb, and find the other rules incorporated...
  20. Walter Hay

    Whats the point of life?

    OFF-TOPIC 
    Can truth be relative? Pontius Pilate's throw away line: "What is Truth?" just before allowing Jesus Christ to be crucified has been quoted ad nauseum by people who don't want their lives restricted by uncomfortable truths. Unfortunately for them, they seem ignorant of the fact that Jesus had...

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