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  1. TheDillon__

    Aduramus

    EXECUTION 
    Alright - trying my hand at Local Lead Gen! I'm starting out with a small budget targeting electricians in a town in West Texas (I was surprised to see some of the ad quality around my home town! It seems that RotoRooter paid very close attention to @Andy Black's "ST-AD-LP" posts!) Can I get...
  2. TheDillon__

    "Approved (Limited)" on AdWords?

    MARKETING 
    Hey all! Started putting together a new campaign tonight. I get to the end of setup, and I get a pop-up that says I need to fix an error before my campaign can go through. I click the Details button, and it says someone needs to review the ad. Got it, no problem. But my only options to click...
  3. TheDillon__

    Aduramus

    EXECUTION 
    Thumbtack. Hey all! So it seems that Thumbtack looks pritty noice for my area. Of course I'm not looking for anything long term out of it, but I'd love to pay rent on the earnings of my own marketing company. (I'll be starting a job as a retail manager soon, so I've got bills covered...
  4. TheDillon__

    Language School

    The most Fastlane way to do language schools, in my opinion, is audio courses. They seem to be pretty popular, and they're starting to pop up all over the place! Check out Michel Thomas, Pimsleur, SaySomethingIn, Mango (app), and Language Transfer for some good examples.
  5. TheDillon__

    Aduramus

    EXECUTION 
    Not sure actually - I haven't controlled for this! I plugged all of my 'search term' data into Excel and I found a few terms that ranked me Position 1 under $.75 CPC. Maybe If I drop these to <$.38 I'll still rank first page and be able to get a leg up there. My only issue is that these are...
  6. TheDillon__

    To get the name out there

    Good question mate - this is the first problem all businesses run into. How do people hear about us? My take - think about the audience, and your method will come naturally. Holding a sign by the road - who are you targeting here? If I stroll down Uptown and hold a sign advertising my...
  7. TheDillon__

    Aduramus

    EXECUTION 
    Also - I'm curious. Think with the end in mind, all that. Let's say I went the local lead gen route - started gathering, selling leads for "dallas locksmith," etc. for 50 other cities. How do I build a sellable business out of this? I've heard about building a webpage for the selected "Dallas...
  8. TheDillon__

    Aduramus

    EXECUTION 
    Ahoy there! Update time. Just hit our spend limit for a metrics test ($50.) Things went...differently than I'd expected them to. I had three ad groups running +mothers +day +cards -cheap -cute +cute +mothers +day +cards -cheap +cheap +mothers +day +cards -cute Guess which one got...
  9. TheDillon__

    A Complete Meal in a Bag of Chips? Is my idea a flop?

    NOTABLE! IDEA 
    ROLL TIDE. GO ON MY SON. Very excited to hear more.
  10. TheDillon__

    Help Stop Cannibalism

    MARKETING 
    Yes - I remember this post. I'll have to take a second look over it! And yeah, the search terms are all pretty inconsistent, hahaha. However I made the changes with the negative keywords, added a second and third ad group too.
  11. TheDillon__

    Help Stop Cannibalism

    MARKETING 
    You're a blessing man - I'd love to hop on skype. Maybe I can teach you a little French/German/Spanish to compensate the time. I'll shoot you a pm.
  12. TheDillon__

    Help Stop Cannibalism

    MARKETING 
    Next question - forgive me if I'm hogging the feed, tends to be a habit of mine. If I'm setting up a conversion pixel for my client's site (I want to be able to track ROI, things look a little...bad.) Their conversion rate on their site is 1% with an average ticket of $35. Right now it's...
  13. TheDillon__

    Help Stop Cannibalism

    MARKETING 
    Thanks! Done and done. Also made a separate one for +cute +mothers +day +cards -inexpensive -cheap All AGs also have keyword inclusive ads.
  14. TheDillon__

    Help Stop Cannibalism

    MARKETING 
    I'm not the boss here. Go on ahead!
  15. TheDillon__

    Help Stop Cannibalism

    MARKETING 
    Hey all! So I've got this ad campaign going on AdWords, and my two ad groups are cannibalizing each other. How do I remedy this? I've got two ad groups with one keyword a piece. Campaign: Ana's MT Ad Group 1: +mothers +day +cards // Keyword is the same. Ad Group 2: +inexpensive +mothers +day...
  16. TheDillon__

    Aduramus

    EXECUTION 
    I JUST REALIZED THAT MY SHARE OF THE TOTAL COMES OUT TO $60. I'M JOINING THE INSIDERS IMMEDIATELY.
  17. TheDillon__

    Aduramus

    EXECUTION 
    I guess this isn't really my first sale. In 2016 I sold two crop tops to a stranger in Tennessee - just because she loved my brand and my designs! But this, man this feels something crazy different. I see why people devote their whole lives to this entrepreneurship gig - solving problems...
  18. TheDillon__

    Woohoo! One in a row!

    MINDSET 
    Got my first few clicks today! The only sale we made today came from Google and was a 5-item order. I'm prepared to take credit for that. ;)
  19. TheDillon__

    Show, don't tell

    MARKETING 
    Cheers. ;)
  20. TheDillon__

    You're selling the wrong product (4 mins)

    MARKETING 
    How do you feel that this works in a service-type industry, (what a wonderful example, let's use Google Marketing!) As far as I can see it, this is a process dependent on someone who knows the work and how all of this goes down. How do you, Andy Black, should you decide to sell the business...

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