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  1. ycee

    How to get influencers to post about your brand, without paying $ upfront

    MARKETING 
    Hey, Yes I have. I've scaled influencer programs from 0 to 350+ creators for some brands (which generated $10k-$30k recurring monthly). Industries: EdTech, B2C SaaS, DTC ecommerce. Feel free to PM me if you have specific questions, I do this all day.
  2. ycee

    Why Influencer Marketing doesn't work

    MARKETING 
    Thanks for sharing this. I've spoken to many influencers and they share a similar sentiment. Only solidifies my stance on it. Big brands are especially bad at this, leaves the arena open for smarter smaller brands. Suits vs. Entrepreneurs haha.
  3. ycee

    Why Influencer Marketing doesn't work

    MARKETING 
    Most brands try influencer marketing but end up concluding it doesn't work. In most cases, it is for a very particular reason. They treat it like it's a celeb shoutout. It's surprising how many brands still think influencer marketing is about getting an Instagram model to pose with your...
    • ycee
    • Thread
    • dtc ecommerce facebook ads influencer marketing marketing social media advertising
    • Replies: 14
    • Forum: Marketing Strategy
  4. ycee

    How to get influencers to post about your brand, without paying $ upfront

    MARKETING 
    When you start doing influencer marketing, it's important to avoid the trap of pay-per-post. You will most likely end up losing money. It fosters transactional relationships and makes your influencer program perform poorly. The key is to get to know influencers, send them free product, and see...
    • ycee
    • Thread
    • consumer packaged goods ecommerce influencer influencer marketing marketing social media marketing
    • Replies: 6
    • Forum: Marketing Strategy
  5. ycee

    The only solution to Facebook ads performance drop that worked for me (it's not TikTok)

    MARKETING 
    I've only seen them work for high ticket products as the acquisition costs are high. They still drive results, but saw HUGE performance drops after iOS 14.5 and 15. Even if you do know how to market something, why wouldn't you market it on a channel that's more profitable? Unless you have...
  6. ycee

    The only solution to Facebook ads performance drop that worked for me (it's not TikTok)

    MARKETING 
    A lot of people don't do it right and fall into the trap of paying per post and not building relationships with creators. I've seen acquisition cost 4-5x lower than what FB gave for clients. This article claims 11x ROI but I haven't seen those levels yet. The key is to start with...
  7. ycee

    The only solution to Facebook ads performance drop that worked for me (it's not TikTok)

    MARKETING 
    The ongoing privacy-related updates by Apple after iOS 14.5 have pretty much killed Facebook ads. This means Facebook’s data and tracking abilities are that much worse. This is why you see your ROAS is down, CPMs are up, Reach is declining, and conversions are decreasing. So how do you adapt...
    • ycee
    • Thread
    • facebook facebook ad influencer influencer marketing marketing social media marketing
    • Replies: 9
    • Forum: Marketing Strategy
  8. ycee

    Anyone running an Influencer Marketing program to grow their business? [Need Feedback]

    IDEA MARKETING 
    With customer trust moving towards independent influencers and FB ads getting worse, more and more brands are shifting towards Influencer marketing as a higher ROI channel to grow. If you are running an influencer program, you must've experienced all the problems that come with running one...
    • ycee
    • Thread
    • feedback needed idea validation influencer influencer marketing marketing social media advertising
    • Replies: 0
    • Forum: Ideas, Concept Feedback
  9. ycee

    AMA - I built a software company worth 8 figures

    GOLD! HOT! EXECUTION AMA 
    Nice one @Ravens_Shadow - thank you for sharing. I'm currently in the ideation and market testing phase of building my first SaaS. How did you find the pain/idea for your business? Was it just scratching your own itch or something more than that? Any tips to find business ideas with 7-fig+...
  10. ycee

    100-Year Old Advertising Concepts you can Apply Today [Timeless]

    MARKETING 
    Scientific Advertising, published in 1923, as the Bible of the advertising world. Pretty much every direct response advertiser(including David Ogilvy) learned a great deal from Claude Hopkins. Here are 10 pieces of timeless advice you can use to adjust the way you do marketing for your...
  11. ycee

    From 0 To $240,000 Per Year PROFIT In 18 Months (Acquisition Entrepreneurship)

    GOLD! HOT! 
    Wow @doitman that's crazy progress for 18 months. Question: Where did you find these businesses to buy? I've heard of Empireflippers and MicroAcquire, curious if you have any ways to find these hidden gems.
  12. ycee

    Idea: A virtual clinic SaaS for doctors

    IDEA SAAS / APPS 
    Hey Dennis, I built a landing page and sent cold emails to about 200 doctors. Nobody signed up. Then I spoke with a few doctors I connected with on LinkedIn. The overall consensus was that this is a shortlived idea. People would move on to physical consultations once COVID normalizes as...
  13. ycee

    How do I choose my MVP?

    Hey Fastlaners, I'm working on a remote consultation platform, similar to Jane App - Practice Management Software for Health & Wellness Practitioners. It would be a platform for doctors to set timings, send special links to patients, collect payments, take video consultations, and give...
    • ycee
    • Thread
    • execution healthcare idea analysis mvp product creation product development saas web app
    • Replies: 5
    • Forum: Ideas, Concept Feedback
  14. ycee

    Idea: A virtual clinic SaaS for doctors

    IDEA SAAS / APPS 
    Got it, thanks. This looks more like a marketplace model than a virtual clinic, but yeah it's in a similar space. I've come across similar websites before, they seem to be taking cuts from the doctors' consultation charges/charging a markup to the patients. My solution would be more of a B2B...
  15. ycee

    Idea: A virtual clinic SaaS for doctors

    IDEA SAAS / APPS 
    Sure, you can DM me the link. I'll check it out!
  16. ycee

    Idea: A virtual clinic SaaS for doctors

    IDEA SAAS / APPS 
    Since most doctors are also WFH, i.e. consulting patients from home. Their processes are disorganized. They'll either call their patients on whatsapp or skype, the timings may not be clear, the patient might now show up, it's difficult to collect payments, etc. It's also difficult to...
  17. ycee

    Intense job at a startup. What kind of side business can I build?

    SIDE HUSTLE 
    Hey guys, I'm fresh outta college. 21. Studied engineering. I interned at a startup for the last 4 months, they are now offering me a full time job since I've graduated. This startup is in the B2B fintech space, I get to work with the CEO and investors first hand, got to learn a lot of shit in...
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