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Recent content by terrordread

  1. terrordread

    Idea for a tourism/retreat business (does not exist but I'd be a customer if it did)

    IDEA 
    Thanks, me too!
  2. terrordread

    Idea for a tourism/retreat business (does not exist but I'd be a customer if it did)

    IDEA 
    That's interesting as in my mind it sounded like the same thing. What about the original post wasn't appealing to you but was omitted or included in the later comment that then changed your opinion?
  3. terrordread

    Idea for a tourism/retreat business (does not exist but I'd be a customer if it did)

    IDEA 
    You are correct.
  4. terrordread

    Idea for a tourism/retreat business (does not exist but I'd be a customer if it did)

    IDEA 
    Fair enough man, I appreciate the feedback. Just a couple of points on things you raised. I am myself already a qualified mountain leader (summer) and starting the International mountain leader award this year so I'd be leading the hikes to start off. You're right, it is much more an idea born...
  5. terrordread

    Idea for a tourism/retreat business (does not exist but I'd be a customer if it did)

    IDEA 
    Yeah I'd say as a short hand, there would be a significant overlap between my ideal customer and the listeners of podcasts such as Chris Williamson. Some points that define them. Adventurous - People who enjoy active vacations, pushing their limits, and embracing new challenges. Culturally...
  6. terrordread

    Idea for a tourism/retreat business (does not exist but I'd be a customer if it did)

    IDEA 
    It's not a spirituality retreat, it's like 80% mountain hiking in say the Alps, Patagonia, or the Himalayas, coupled with guided meditations, cold water therapy, breathwork, and talks from people who understand the place deeply and have a unique perspective on it. The aim is to push people...
  7. terrordread

    Idea for a tourism/retreat business (does not exist but I'd be a customer if it did)

    IDEA 
    I've written the below in a way that sounds like an advert because the idea is best explained like that. I want to reiterate, as far as I'm aware, this does not exist. I came up with the idea after a meditation retreat that I thought would have been a better experience had they included some...
  8. terrordread

    Using Public Relations to Raise Funds or Sell Your Business...

    IDEA 
    After spending some time learning about the different stages a company goes through during an investment cycle, the thought occurred to me, could you create a kind of blueprint for a public relations strategy that supports businesses during each stage of the cycle. For example, a startup...
  9. terrordread

    Perry Marshall's Espresso Machine Principle

    MARKETING 
    Lightbulb moment! I was thinking about this concept far too narrowly. Yes, tons of people would enquire about booking us privately and a percentage of those went on to become accounts with us. The corporate events we sold were by far the easiest, most profitable activity in the business. The...
  10. terrordread

    Perry Marshall's Espresso Machine Principle

    MARKETING 
    Yeah, I think it might be more applicable in the context of selling a service as opposed to a physical product.
  11. terrordread

    Perry Marshall's Espresso Machine Principle

    MARKETING 
    I recently read Perry Marshall's book 'Detox, Declutter, Dominate: How to Excel by Elimination' and thought it was pretty good. In short, it's about focussing your time and energy on the small percentage of things you do that yield the highest return. It's very short and takes about an hour to...
  12. terrordread

    Post all of your ideas and random problems you’ll never execute on...

    NOTABLE! HOT! IDEA 
    In some supermarkets near me, you're given a little green token for every £10 you spend. On your way to the exit they have boxes into which you put your tokens. Each box is for a different local charity and for each token the supermarket donates £1. I could see your idea really taking off with...
  13. terrordread

    Post all of your ideas and random problems you’ll never execute on...

    NOTABLE! HOT! IDEA 
    Vending machines that sell sun cream and cold bottled water placed in beach car parks..?
  14. terrordread

    Post all of your ideas and random problems you’ll never execute on...

    NOTABLE! HOT! IDEA 
    Yoga mat covers with better designs could be a great ecom biz.
  15. terrordread

    Why would a business voluntarily buy carbon offsets?

    QUESTION 
    Personally I believe carbon accounting and purchasing offsets while reducing CO2 emissions is the responsible thing for businesses to do. But my question is, why would a company spend money on these technologies aside from ethical reasons? What are the financial and commercial arguments to be...
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