I meet a lot of people in business who aren't prepared to adapt to where their industry is headed or to what their ideal customer really wants.
Inevitably those same companies often go out of business and/or suffers a huge reduction in that amount of revenue that it can produce.
Top 20 Trends in 2017 by Trend Hunter
Still think niche isn't the way to go @LifeTransformer?
The time for selling products to mass markets is rapidly slipping away.
The time for selling experiences is here.