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stakeholder demotion

  1. MJ DeMarco

    The Oft-Repeated Pattern of Stakeholder Demotion and Entrepreneurial Opportunity

    HOT! 
    From the other thread on Sonos... https://www.thefastlaneforum.com/community/threads/sonos-how-to-ruin-your-brand-and-piss-off-your-early-adopters-of-course-do-it-after-you-go-public.93151/ View: https://twitter.com/MJDeMarco/status/1220486233345810432 Poignant story, but all too common...
  2. MJ DeMarco

    Sonos: How to ruin your brand and piss off your early adopters (of course, do it after you go public)

    MARKETING FTE 
    Sonos (which recently went public, at which point I knew the company would start to suck) apparently didn't have their "Great News!" email go off very well, which was news of planned obsolescence which in so many words, told customers to shit or get off the pot... (OF course, they just went...
    • MJ DeMarco
    • Thread
    • brand mistakes corporate squeezes sonos sonos brand sonosgate stakehold violation stakeholder demotion
    • Replies: 23
    • Forum: Marketing Strategy
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