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  1. MJ DeMarco

    GOLD! The Productocracy: How To Print Money (Legally!)

    Excerpt From: MJ DeMarco. “UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship.” Sprinkled throughout the Phoenix area is a quaint little pizza chain called Oregano’s Pizza Bistro. Each location is branded identically in an odd combination of Western rustic and mid-century retro. Hit...
  2. amp0193

    NOTABLE! Establishing a Productocracy - PULLing rather than PUSHing

    An eye-opening section of Unscripted is when @MJ DeMarco speaks of the power of the Productocracy, and how when you do it right, it PULLS customers to you, rather than you having to PUSH them into buying (with heavy ads & marketing). My last business required PUSH, my new business is generating...
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