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consumer packaged goods

  1. ycee

    What's a fair amount to pay influencers for promotion? (and a warning)

    MARKETING 
    They all quote abnormally high prices, here's how to assess a fair fee. A warning to start ⚠️ Never ever pay for posts, especially when you're just starting out. A transactional sentiment reflects in the kind of content that the creator would create for your brand and their audience can smell...
    • ycee
    • Thread
    • consumer packaged goods creator economy ecommerce influencer influencer marketing social media
    • Replies: 23
    • Forum: Marketing Strategy
  2. ycee

    How to get influencers to post about your brand, without paying $ upfront

    MARKETING 
    When you start doing influencer marketing, it's important to avoid the trap of pay-per-post. You will most likely end up losing money. It fosters transactional relationships and makes your influencer program perform poorly. The key is to get to know influencers, send them free product, and see...
    • ycee
    • Thread
    • consumer packaged goods ecommerce influencer influencer marketing marketing social media marketing
    • Replies: 6
    • Forum: Marketing Strategy
  3. Scot

    Idea INE: Low Carb Drinkable Yogurt

    IDEA 
    1) The IDEA A good tasting drinkable yogurt that is over 12g protein but under 10g of Carbs in a single serving. 2) The PROBLEM I eat a lot of yogurt. It’s a quick way to down 12g of protein and it tastes good. But I also work out of a car. I noticed a growing trend at the grocery store...
    • Scot
    • Thread
    • consumer packaged goods cpg food business grocery in need of execution ine protien yogurt
    • Replies: 18
    • Forum: Ideas, Concept Feedback
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