consumer packaged goods
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What's a fair amount to pay influencers for promotion? (and a warning)
MARKETINGThey all quote abnormally high prices, here's how to assess a fair fee. A warning to start ⚠️ Never ever pay for posts, especially when you're just starting out. A transactional sentiment reflects in the kind of content that the creator would create for your brand and their audience can smell...- ycee
- Thread
- consumer packaged goods creator economy ecommerce influencer influencer marketing
- Replies: 23
- Forum: Marketing Strategy
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How to get influencers to post about your brand, without paying $ upfront
MARKETINGWhen you start doing influencer marketing, it's important to avoid the trap of pay-per-post. You will most likely end up losing money. It fosters transactional relationships and makes your influencer program perform poorly. The key is to get to know influencers, send them free product, and see...- ycee
- Thread
- consumer packaged goods ecommerce influencer influencer marketing marketing
- Replies: 6
- Forum: Marketing Strategy
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Idea INE: Low Carb Drinkable Yogurt
IDEA1) The IDEA A good tasting drinkable yogurt that is over 12g protein but under 10g of Carbs in a single serving. 2) The PROBLEM I eat a lot of yogurt. It’s a quick way to down 12g of protein and it tastes good. But I also work out of a car. I noticed a growing trend at the grocery store...- Scot
- Thread
- consumer packaged goods cpg food business grocery in need of execution ine protien yogurt
- Replies: 18
- Forum: Ideas, Concept Feedback
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