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Came across a company called Newzoo while doing some research on e sports. They state on their homepage, "We help professionals understand the consumer trends that are driving change in digital media and tech, providing the data required to make daily decisions on marketing, sales, and product...
Contagious: Why Things Catch On
Fascinate: How to Make Your Brand Impossible to Resist
Hooked: How to Build Habit Forming Products
Influence: The Psychology of Persuasion, Revised Edition
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Thinking, Fast and Slow