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brand mistakes

  1. K

    What do you think are your biggest mistakes with starting a business?

    MINDSET 
    For me, it was underestimating how many hats I have to wear and how long it takes to meet the right people. What about you?
  2. MJ DeMarco

    Sonos: How to ruin your brand and piss off your early adopters (of course, do it after you go public)

    MARKETING FTE 
    Sonos (which recently went public, at which point I knew the company would start to suck) apparently didn't have their "Great News!" email go off very well, which was news of planned obsolescence which in so many words, told customers to shit or get off the pot... (OF course, they just went...
    • MJ DeMarco
    • Thread
    • brand mistakes corporate squeezes sonos sonos brand sonosgate stakehold violation stakeholder demotion
    • Replies: 23
    • Forum: Marketing Strategy
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