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This is a wonderful article (written by David Perell) about improving your web presence. It's not about running a business per se but about blogging, writing, maintaining a website/personal portal, and contacting/connecting with your audience:
The Ultimate Guide to Writing Online
I have a few magazine sites that are not so big but can earn quite well with CPC ads. The most traffic is coming from Facebook so they're not much targeted to a niche, just general news sites.
I'm blocked by Adsense since a year ago and also Facebook's Audience Network just closed the doors for...