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  1. dochustle

    From 0 to 100 - My journey to the Fastlane - Importing/eCommerce/B&M

    SOURCING EXECUTION 
    Excited to follow your progress!
  2. dochustle

    What is your copywriting process?

    I personally like the "AIDA" formula: A = Attention: To get your reader to read everything else you wrote, you have to capture their attention early I = Interest: Once you have their attention, you have to provide fresh and interesting information to your reader to keep them engaged (tell a...
  3. dochustle

    Need opinions: equity, salaries and risk in a startup

    PEOPLE 
    How well do you know these people? I wouldn't partner with anyone in a business venture that I don't know very, very well. Also, what's this part-time pay stuff? A startup is about sacrifice. If they want a part time wage (even though you'll be sharing equity) there's not much of a sacrifice...
  4. dochustle

    Greetings from Iowa (I f*cked her on credit, so I owe her)

    INTRO 
    Welcome! I'd love to see your store.
  5. dochustle

    A Good Place To Start

    INTRO 
    Welcome to the forum!
  6. dochustle

    Real simple - real snacks!

    EXECUTION 
    Looking forward to following your progress! I love the idea of selling to offices/businesses. You're not selling them on the actual snacks coming to the office every week or month, you're selling them on employee productivity: these snacks will keep employees in the office instead of going to...
  7. dochustle

    Newbie E-Commerce

    WEB/DIGITAL 
    Learn from your mistakes and apply it to your next venture. Best of luck.
  8. dochustle

    Looking For A Mentor (16 Yearold With Skills)

    PEOPLE 
    Looks like you're doing the right thing. The best way I know of to get the attention of people I want to talk to is to show them something I've built and go to them asking for specific advice. Here's an example email Iv'e sent: Hi ***, My name is (your name here). You don't know who I am...
  9. dochustle

    Real simple - real snacks!

    EXECUTION 
    Love the idea and great to see your momentum building. The biggest thing I learned from running a subscription-product business (Toothbrush Subscription Service) is try your best to make the experience of getting the package/product in the mail a great one. For example, every month with...
  10. dochustle

    Had a great opportunity to join RetailKit and head up there growth. Offer was one table for TBS...

    Had a great opportunity to join RetailKit and head up there growth. Offer was one table for TBS so I took it. The timing worked out great.
    • dochustle
    • Profile post comment
  11. dochustle

    Canadian E-commerce entrepreneurs?

    PEOPLE 
    That is correct. An example would be a company like ShipWire.com
  12. dochustle

    Canadian E-commerce entrepreneurs?

    PEOPLE 
    Unless you're shipping really lightweight merchandise, this will probably be an obstacle What I recommend is setting up ship with a 3rd party fulfilment centre. Lots of eCommerce platforms have them built right in to their software.
  13. dochustle

    ToothbrushSubscriptions.com has been acquired! Now running business development at...

    ToothbrushSubscriptions.com has been acquired! Now running business development at RetailKit.com. Need an eCommerce store, send me a msg!
  14. dochustle

    Ecommerce Owners - Coupons

    EXECUTION 
    From my experience working at a eCommerce software company (I get to see lots of different eCommerce stores) coupons can be great, but you have to be smart about it. One of the biggest on cart drop off's we see is when there is a coupon code area on the cart page. The customer will see the...
  15. dochustle

    The Desert of Perceived Need

    EXECUTION 
    How have you validated the want/need for what you built?
  16. dochustle

    ToothbrushSubscriptions.com - 1.5 years in.

    EXECUTION 
    Churn rate is fairly low, always has been. Below 5%/month. We are testing a referral program out right now. Customers see it on the thank-you page. We actually use the same software as DSC (FriendBuy). Check your PM!
  17. dochustle

    ToothbrushSubscriptions.com - 1.5 years in.

    EXECUTION 
    Love the feedback everyone, thank you. A lot of you have hit on the point of electric heads and you nailed it. We're working on it. Who here uses an electric toothbrush? What are the problems or inconveniences you experience while buying new heads?
  18. dochustle

    ToothbrushSubscriptions.com - 1.5 years in.

    EXECUTION 
    I like the image too. I'm going to test a few different versions of it to see which gets the most clicks (assuming those who watch the video are more likely to purchase) Thanks for the feedback. I've had similar feedback from some experienced eCommerce friends who recommend being absolutely...
  19. dochustle

    ToothbrushSubscriptions.com - 1.5 years in.

    EXECUTION 
    We are still in "startup" mode for sure - I take what I need to live, but I certainly don't live too lavishly. We are a self-funded company and will be for the foreseeable future.
  20. dochustle

    ToothbrushSubscriptions.com - 1.5 years in.

    EXECUTION 
    Sean, You're dead on with this. This is coming within 1-2 weeks on our next design roll-out: really simplifying the checkout process and making it easier, and most important, very simple. Basically giving 80% of the customers what they want and making it super easy for that 80%. Dave

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