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  • Users: The-J
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  1. The-J

    Brand Strategy Pricing

    MARKETING 
    OK let me put it to you another way... on one of my ad accounts we are paying $13 CPM. That's $13 to show our ad 1,000 times. Let's assume a frequency of 2.5x. With $4,300, at that price, you'd be looking at 330,000 ad impressions. Assuming the same frequency, that means you'd be able to show...
  2. The-J

    Brand Strategy Pricing

    MARKETING 
    F*ck that Go to Canva and make a logo yourself You can get an expensive logo later when you're rich
  3. The-J

    Developing a Cosmetic Product in a Sub-Niche Category (progress thread)

    IDEA SOURCING FEEDBACK 
    OK, do it with less & let me know how it goes
  4. The-J

    Developing a Cosmetic Product in a Sub-Niche Category (progress thread)

    IDEA SOURCING FEEDBACK 
    ~$20k or so. Basically if you have to break even on cash (not even profit) to move your product, what would it cost you? That's more or less what you can expect your marketing budget to be. Don't use influencers, you can't afford them. Ads are gonna be tough with an AOV of $10-20 though...
  5. The-J

    Quit Alcohol. Try it.

    MINDSET 
    My grandfather died some years ago at the age of 62 of liver cancer, caused by extensive drinking. He was a poly-addict. He had a heroin addiction as well. But the heroin wasn't what killed him. He got on methadone very early on and was able to hold a job, take care of his kids. But he never...
  6. The-J

    Developing a Cosmetic Product in a Sub-Niche Category (progress thread)

    IDEA SOURCING FEEDBACK 
    I've helped scale 2 different beauty brands using social media ads & my dad works in production for a large skincare company, I'll try to answer your questions as best as I can based on what I have experienced. Google, call/email, and ask. Simple as that. You're in the "information finding"...
  7. The-J

    How can I turn my toddler IP “Bubbah the Robot Vacuum” into a scalable brand?

    ASK THE AI 
    Toys
  8. The-J

    The Artificial Intelligence (AI) Random Chat Thread...

    - AI - 
    https://chatgpt.com/merchants/ I personally think ads are next. IT's inevitable. OpenAI is NOT making enough money from subscriptions and tokens alone. They need to find a better way to monetize. And with the amount of time people are spending having conversations with their sycophant machine...
  9. The-J

    You're not good enough.

    MINDSET 
    I wrote a long post expanding on this idea but then I remembered that MJ already wrote about it Chapter 19, Belief #2, The "Special Scam" aka "I'm Not Good At That"
  10. The-J

    Is my idea for a giveaway campaign stupid to hype a new wholesale product?

    MARKETING 
    I helped a not-so-healthy food company this past year grow their revenue 80% and their online store revenue 150% while sales from farmer's markets have been stagnant. Turned DTC from 22% of sales to 51% of sales. Honestly they've become kind of reliant on DTC at this point. Every year before...
  11. The-J

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    I've never had any popcorn that didn't have this problem, except Smartfoods in Canada/USA. But I don't think it's air popped and it still doesn't last that long anyway. Caramel corn seems to keep its texture for a while though. Here people like caramel popcorn mixed with cheese popcorn, and the...
  12. The-J

    Marketing funeral homes

    IDEA 
    If they have high demand and continuous clientele, why would they need you? One of my first gigs ever was for a Jewish funeral home. I've talked about it a bit before, but their issue (at the time, back in 2013) was that they needed a better website that could seamlessly switch between English...
  13. The-J

    WTF does Tai Lopez do?

    GURUS 
    Clearly he never listened to a dude playing a dude disguised as another dude View: https://www.youtube.com/watch?v=X6WHBO_Qc-Q
  14. The-J

    Months Until Launch – Carrying the Weight Beyond the Business

    You are in the Desert of Desertion. Just keep going. Also... take their money! If they're ready to buy, tell them to buy and see if they do! They can always get their money back.
  15. The-J

    Action faking, negativity, I need advice

    MINDSET 
    View: https://www.youtube.com/watch?v=zNePCoXjC4s This is technically about training, but this applies to anything. It's about building habits (despite the title) Why? Because it's fun. It's fun to play video games. It's fun to go out with friends. It's fun to consume content. And there's...
  16. The-J

    The Coming AI Job Apocalypse: Entrepreneurship is Your Answer.

    - AI - 
    Huge opportunity now is LLM optimization/LLM SEO/GEO/AEO/whatever the F*ck it's called, basically getting ChatGPT and the like to recommend your business or your content. If Google is losing traffic, then get traffic from the thing that's stealing the traffic from Google! In fact I've...
  17. The-J

    need advice - branding and content creation agency

    IDEA 
    Based on what you've said, she wants someone to run content creation for her. If you want to really be of help, then take care of the whole thing. Find out what you need to give her EXACTLY what she wants (regardless of your own capabilities), put it together, get a cost breakdown. Who will you...
  18. The-J

    The Biggest Issue with Coffee Is...

    IDEA FEEDBACK 
    I run out
  19. The-J

    The Coming AI Job Apocalypse: Entrepreneurship is Your Answer.

    - AI - 
    I was reading a book called "From Beirut to Jerusalem" about the Israel-Lebanon war in the 1980s. One of the many stories in there was a story about a Lebanese businessman who found himself caught up in the war. He ran successful businesses in Beirut but they had been destroyed by bombs. His...
  20. The-J

    Do you believe (almost) any business can succeed if the offer & brand is packaged correctly?

    MARKETING 
    https://foreverjobless.com/how-to-create-a-business-that-prints-money/ Answer to your question

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