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  1. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    Thanks for the feedback - I agree completely. Using Google ads it's hard to see what the final advertisement looks like (they automatically do many tweaks using my keywords/phrases). Overall, we've had 'ok' success with the ads. I'm spending about $500/month on google ads (search and display)...
  2. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    Just to share my latest marketing effort - looking to make some funny meme-like images to share on social media. Take a look.
  3. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    Interesting idea - the main issue is that water is exceedingly cheap for most growers. They get water allocations based on their water rights and regulations and cannot 'buy' more water than they're allocated. Thus, saving water costs isn't a driver of sales.
  4. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    Hiring on full-commission seems risky for the salesperson since our product is so new. And the person would need to live of off their savings while developing the sales pipeline. But it's worth a shot at least putting a job posting out to see who replies. I'll give it a shot. Maybe we'll find...
  5. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    Good feedback. I changed the buttons and cleared up the quote page. I'll keep working on simplifying things. The main menu is getting a little crowded so I'm keeping those pages off. My idea is to provide many links at the bottom of this landing page so that customers can spend as much time as...
  6. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    Thanks! Looking at places where water is expensive sounds like a good idea, but isn't great in practice. The problem is that those countries would do best to invest any agricultural money into the basics (drip irrigation, cheap soil sensors, etc.) before going with advanced technology (my...
  7. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    Yes - we do subscription pricing, where we charge somewhere around $1500/year for the data (we take care of the hardware and warranty). It's paid on a lump-sum every year. I'm starting to offer a 60 day money back guarantee so we'll see how that does. Customers are clearly worried about being...
  8. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    I agree that most farmers aren't online, but in-person sales are expensive and not-scalable. I'm game to do some in-person sales in the beginning, but I'm trying to build a business that can be done purely online (+mailing packages). I think that, by going online-only, I can drive huge savings...
  9. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    Our product will help growers increase yields and crop quality (water savings are nice, but don't move the needle when you get almost free water). The issue is that the grower must follow the recommended irrigation schedule - so I can't guarantee anything unless they do their part...
  10. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    I'm thinking of ways to 'lower the barrier' to test our product: Free trial - I'll offer a few well-known growers a free system for 1 year to try it out. I can't do this too much as each trial costs me hundred of dollars. We are a small company (but maybe I'm being too cheap...). Money back...
  11. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    I made bunch of changes to the landing page. Here's the link again if you guys got more feedback! https://www.florapulse.com/why-orchards
  12. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    I think our current conversion rate is likely 10x lower than it could be eventually, due to overall market skepticism about new technologies. There's a bunch of literal BS being peddled to farmers, all the time. The most honest feedback I've gotten from interested customers that eventually...
  13. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    Great comments! I'll make some changes and post back here in a few days.
  14. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    Could you elaborate? I don't understand how lobbying organizations can help us sell an Ag product. Thanks.
  15. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    Thanks. You may be right. My thinking with the video was to focus on explaining what we are actually selling and its benefits. The installation procedure, though simple, still takes ~15minutes and would distract from our message. I need to come up with a demo that involves more action...
  16. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    Good feedback. We've been very focused on the product/technology, time to change gears and work on the marketing. I do worry about going too heavy with the promises, as our customers often mention how "there's so much BS in agriculture technology it's hard to know who to trust". Being too...
  17. M

    Feedback on marketing high-tech agricultural product

    HOT! MARKETING 
    Hi guys, Looking for feedback on the marketing of my product, and to get viewpoints/opinions on what we're doing and ways to improve it. We have an atypical business that is based on University technology. I've been working on a microchip implant that accurately measures water status (thirst)...
  18. M

    Scientist - How do I get out of the slowlane while still doing what I love?

    SIDE HUSTLE SLOWLANE 
    Here's what I did: start a company based on my PhD research. I know at least a few people that gained financial freedom by founding a company based on their research; this allows you to keep using your hard-earned skills, and create value that others cannot easily replicate.
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