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Search results

  1. Evelio

    The Bernay Loophole - A 1929 Secret That Makes People Crave Your Brand.

    MARKETING 
    The Bernay Loophole - A 1929 Secret That Makes People Crave Your Brand. The key to unlocking marketing domination lies in a story from almost a century ago. Brace yourself; we're diving deep into Edward Bernays' playbook. Bernays is considered one of the founding fathers of modern marketing...
  2. Evelio

    Struggling to monetize audience both via email, website and social media for niche site

    IDEA 
    It's an old copywriting habit for me. I think I got it from a few studies that show people tend to prefer reading blocks or lines between 45 and 72 characters long. Obviously, this is not the case for everyone, but most people avoid reading a large wall of text and are more open to reading...
  3. Evelio

    Struggling to monetize audience both via email, website and social media for niche site

    IDEA 
    I love the informal personality angle. I like creating businesses that are different, not just “better”. Better is boring and blends in. Different stands out. One more note on the idea… Niche sites can be profitable and make you some money. But if you want to build a real business that...
  4. Evelio

    Struggling to monetize audience both via email, website and social media for niche site

    IDEA 
    So, based on your message and where your passion seems to stand, the recipe/cooking site is the angle you're going to go with. Congrats, you now have some clarity and a direction to go towards. On starting a portfolio of sites... I would not touch another site unless I had a team and a system...
  5. Evelio

    Struggling to monetize audience both via email, website and social media for niche site

    IDEA 
    What is your goal with this business? Why are you starting it it? And... If you could fast-forward five years and make all the money you needed from the business or project you have... What would that business look like?
  6. Evelio

    Struggling to monetize audience both via email, website and social media for niche site

    IDEA 
    I'm not a fan of either of those business models you mentioned. Depending on one source of traffic that is not under your control is like the old saying: don't build a castle on top of moving sand. It will eventually sink. Now I know that doesn't help you much... So, if you're up for it...
  7. Evelio

    What made your life improved after you had your FTE

    INTRO 
    First of all, congratulations. You mentioned that you just graduated, which tells me you're young. The fact that you have a hunger for more also tells me you have a bright future ahead. But you have some roadblocks to conquer, and the journey will not be easy. You're going to feel stuck at...
  8. Evelio

    Struggling to monetize audience both via email, website and social media for niche site

    IDEA 
    Hey, First of all, what you are experiencing is not uncommon. We're often told to give value... But there has to be a clear path and reason for the free content to exist, or we risk working for free... And we end up attracting people who are simply looking for in-the-moment information...
  9. Evelio

    Is Your Marketing Smarter Than a 5th Grader? It Shouldn't Be!

    MARKETING 
    The Readability Loophole: Is Your Marketing Smarter Than a 5th Grader? It Shouldn't Be! What do Hemingway, Harry Potter, and successful marketers have in common? No, it's not a trick question. And no, they're not all secretly wizards (though that would be cool). One of the biggest secrets...
  10. Evelio

    The Quagmire Marketing Loophole: Keeps Customers Hooked For Years!

    MARKETING 
    Good catch... The idea is to turn a psychology term and give it a marketing name. An experiment of sorts. Ps. I'll make sure to subscribe
  11. Evelio

    The Quagmire Marketing Loophole: Keeps Customers Hooked For Years!

    MARKETING 
    The Quagmire Marketing Loophole: Keeps Customers Hooked For Years! Warning: Please use this psychological loophole responsibly, and always focus on the benefit for your customer. Imagine you bought a ticket to a concert for $100 bucks a couple of weeks ago. Now, it's the day of the concert...
  12. Evelio

    Any books on buying, building, and selling businesses?

    QUESTION 
    I would start with Buy Then Build by Walker Deibel and Business Wealth Without Risk by Roland Frasier and Jay Abraham
  13. Evelio

    Feedback would be helpful, it's my first online store ever

    IDEA 
    First of all, my most sincere respect for hustling and starting something. Most people dream of starting a business but never move a finger, or spend their lives reading about it. You took F*cking action, which is more than most people will ever do. So I tip my imaginary hat to you With that...
  14. Evelio

    Any books on buying, building, and selling businesses?

    QUESTION 
    I got a few suggestions, but they might be too general depending on what you're trying to do... Are you trying to buy something you can run on your own... Or start a holding company with a few different businesses? Are you buying for cashflow or just looking to flip? Tell me more about your...
  15. Evelio

    The Hook and Hold Marketing Loophole - The Psychology Trick That Keeps Prospects CRAVING More...

    MARKETING 
    Open loops are ideally used in the preselling phase of marketing. Give me an example of a product and service you would want to use this on so I can give you a more specific answer. Tell me a little bit about your business or idea...
  16. Evelio

    The MindFrame Loophole: How To Make Any Offer Irresistible…

    MARKETING 
    Thank you Donya! I love the feedback
  17. Evelio

    The MindFrame Loophole: How To Make Any Offer Irresistible…

    MARKETING 
    Just posted a new one. Hope you enjoy it.
  18. Evelio

    The Hook and Hold Marketing Loophole - The Psychology Trick That Keeps Prospects CRAVING More...

    MARKETING 
    The Hook and Hold Marketing Loophole - The Psychology Trick That Keeps Prospects CRAVING More... In 1927, a psychiatrist named Bluma Zeiganik discovered something about the human mind that has created literal billionaires. I call it the Hook-and-Hold Marketing Loophole (or Zeigarnik...
    • Evelio
    • Thread
    • content marketing entrepreneur secrets marketing psychology viral
    • Replies: 5
    • Forum: Marketing Strategy
  19. Evelio

    The MindFrame Loophole: How To Make Any Offer Irresistible…

    MARKETING 
    That one is called the Reframing effect in psychology terms. I’m a geek when it comes to marketing psychology when it comes to selling online lol There are thousands of biases and examples of people using these psychology effects in digital marketing. I write a newsletter about these types of...
  20. Evelio

    The MindFrame Loophole: How To Make Any Offer Irresistible…

    MARKETING 
    The MindFrame Loophole: How To Make Any Offer Irresistible… Let's play a little game in the sunscreen aisle… There are two options on the shelf: One bottle says: "Blocks 90% of UV rays". The second bottle says: "Allows Only 10% of UV rays to sneak through." They both say the same thing but...
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