Search results
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Is my supplement business a failing project?
HOT! QUESTIONWhich has been the reason I've had a tough time positioning as a premium brand. The $50 price tag for the 20 servings is actually the average price per serving compared to other clear protein main competitors. I appreciate your input, regardless!- Texxip
- Post #31
- Forum: Process and Execution
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Is my supplement business a failing project?
HOT! QUESTIONIt definitely is a juice-experience over a shake-experience. Definitely not 90% isolate market, but still an over abundance so I agree. My thinking was on socials at least, I'd see many brands killing it selling directly on TikTok shop who brand their company as themselves, or them being the...- Texxip
- Post #26
- Forum: Process and Execution
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Is my supplement business a failing project?
HOT! QUESTIONSo then in your opinion, what differentiates a brands good story and copy from a bad one? I feel as if I've copied copy styles of other successful brands, and copied working social media content formats and applied my story and spin to them, and haven't found any luck with marketing. I know...- Texxip
- Post #25
- Forum: Process and Execution
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Is my supplement business a failing project?
HOT! QUESTIONThe $1k in product development was the most bootstrapped entry ever... Searched about 50 manufacturers to find one who could do an MOQ of 24, and I spent $500 on a different manufacturer originally that didn't go anywhere. Admittedly it probably wouldn't be a bad idea to re-read MJ's book...- Texxip
- Post #24
- Forum: Process and Execution
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Is my supplement business a failing project?
HOT! QUESTIONI already didn't have much of a differentiation compared to competitors, and don't have the capital to test more physical products in the supplement industry. Moving forward, what would you recommend is the best way to pick the right market/audience/niche?- Texxip
- Post #21
- Forum: Process and Execution
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Is my supplement business a failing project?
HOT! QUESTION1. Macros are great at 90 calories for 20g protein, 0g fat, 0g carbs, 0g sugar, sweetened with sucralose and only 7 ingredients. I'd differentiate by being the more transparent clear protein company, and have been trying to ride the trend as clear protein has been very popular the past few...- Texxip
- Post #20
- Forum: Process and Execution
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Is my supplement business a failing project?
HOT! QUESTIONI like the angle you talk about going down. I had thought about going the vegan route but felt that I wasn't passionate enough about a vegan product so felt the marketing wouldn't be as good. Now looking back, that could have been the move, to be one more main differentiator away from other...- Texxip
- Post #18
- Forum: Process and Execution
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Is my supplement business a failing project?
HOT! QUESTIONI do remember! Glad you've basically become a part of this journey with me, lol. I'm by no means opposed to doing a fake checkout page of sorts to check demand on different projects before dropping capital. My only worry would be how to go about marketing it without there being an actual, well...- Texxip
- Post #17
- Forum: Process and Execution
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Is my supplement business a failing project?
HOT! QUESTIONLove the way you broke that down with services vs consumer brand. Thank you! Got lots of work and thinking to do...- Texxip
- Post #11
- Forum: Process and Execution
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Is my supplement business a failing project?
HOT! QUESTIONWise words, thank you. What factors do you think go into deciding if a project needs more time to see results versus cutting losses early?- Texxip
- Post #9
- Forum: Process and Execution
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Is my supplement business a failing project?
HOT! QUESTIONI feel as if I would struggle to re-position the product as a premium product as protein powders are very comoditized I've come to find out. But I will definitely see if there's more to do with it. I've briefly thought about starting a done-with-you training program that includes all neccesary...- Texxip
- Post #8
- Forum: Process and Execution
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Is my supplement business a failing project?
HOT! QUESTIONI've been differentiating through ingredient transparency. I also feel like I've been trying lots of different niches to target and also nothing has stuck. I do make my story apparent in website branding and in social media content. I haven't had any luck posting on socials yet, though, and...- Texxip
- Post #7
- Forum: Process and Execution
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Is my supplement business a failing project?
HOT! QUESTIONI work part-time in a supplement shop, and have tried selling in store. Not much luck; also hesitant to scale inside because margins are already low as is, let alone having to give a percentage away to the store owner- Texxip
- Post #3
- Forum: Process and Execution
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Is my supplement business a failing project?
HOT! QUESTIONI think this is about the 6th or so post I've made here in the past 2 years. Admittedly, I haven't been apart of this community as much as I should be, I've been making posts, seeing replies to learn, then going off and trying to apply said things. Now for where I'm at in my business. I'm 22...- Texxip
- Thread
- bootstrap business strategy ecommerce startup strategy supplement
- Replies: 32
- Forum: Process and Execution
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How to Choose Which Marketing Channel for Protein Biz?
MARKETINGThese are all great. I knew local marketing could definitely help, but now I realize how much more there is to do.- Texxip
- Post #5
- Forum: Marketing Strategy
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How to Choose Which Marketing Channel for Protein Biz?
MARKETINGRecently joined, wanted to wait at least a month before bringing it up. But absolutely is that going to be a part of the plan. Thank you!- Texxip
- Post #4
- Forum: Marketing Strategy
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How to Choose Which Marketing Channel for Protein Biz?
MARKETINGFor context, I've been slowly building up a clear protein powder brand since late last year, and I'm now at a point where I've sold out my first batch of 24 through warm outreach (likely most friends/family who just want to show they support the idea). I am selling via Shopify, and my ICP is...- Texxip
- Thread
- ecom ecommerce marketing marketing channels
- Replies: 5
- Forum: Marketing Strategy
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How would you go about deciding which company to purchase product liability insurance through?
QUESTIONI really appreciate your perspective. To give some context—I've just started selling but haven’t marketed at all yet due to the fear of operating uninsured. So far, I’ve done about $400 in sales, mostly to distant friends and family. From what I’ve seen, all the liability insurance premiums...- Texxip
- Post #8
- Forum: Legal, Tax, Regulation
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How would you go about deciding which company to purchase product liability insurance through?
QUESTIONThey both denied me a quote, Next was my first choice but I think do to the private labeling situation, they had just referred me away to their partners Tivly, who just is a middleman company that referred me to a company who now has given me a quote of $2200: Coast to Coast Insurance, but was...- Texxip
- Post #7
- Forum: Legal, Tax, Regulation
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How would you go about deciding which company to purchase product liability insurance through?
QUESTIONWhen you say to see if someone else has done what I’m doing, do you mean reaching out to other supplement brand owners in similar spaces (but not direct competitors) to ask what insurance they use? Or are you referring to people more broadly in the industry who might have adjacent experience?- Texxip
- Post #3
- Forum: Legal, Tax, Regulation
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