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  1. Ciano_94

    50 ideas to improve your Ecommerce Profitability

    IDEA MARKETING 
    Here's a braindump of ideas I had to help my clients' run better stores. Hopefully, it inspires someone here! Increase Mobile Conversion Rate - This can kill your marketing ROAS. Test the whole buyer journey on your phone regularly. Add an attractive hero section to the top of your web pages...
  2. Ciano_94

    Is the fee you pay for a marketing agency worth it?

    MARKETING RANT 
    It seems to me that there are a large number of marketing agencies out there ripping business owners off. Some examples: • Charging more money than they actually help you invest in ads • Not accurately reporting on ROAS • Blaming you or another team/company for their poor results • Not being...
  3. Ciano_94

    The Quick & Dirty Way to Launch your Shopify Store on Google Shopping

    MARKETING 
    I run Google Ads for a living and have been trying to grow a new Twitter account recently, based on practical digital marketing advice. I'm distilling some great content down into short-form to provide as much value as possible to business owners. The latest one is a summary of a great article...

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