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  1. MJ DeMarco

    Everyday Millionaires are Fastlane Millionaires, and You Had a 20 Year Head Start...

    MINDSET 
    Reflections from this article just release from the Atlantic, which basically exposes the Fastlane as life's financial cheat-code, and as such, is more of a "pay your fair share" tax drivel. Americans Don’t Understand Who’s Rich If you have Apple News, you need to access it from there. Here...
  2. MJ DeMarco

    Business is HARD. How to unwittingly make it IMPOSSIBLE.

    EXECUTION NEWSLETTER 
    This article was inspired from this thread here, my informal response, and is part of the Fastlane Newsletter <-- Click to subscribe. Business is HARD. How to Make it IMPOSSIBLE. An interesting conversation is going on at The Fastlane Forum about why succeeding in business is so damn hard...
  3. MJ DeMarco

    Wow: How to build wealth 12 X faster... yes, 12 X!

    EXECUTION NEWSLETTER 
    The following is an article direct from the Fastlane newsletter and MJDeMarco.com <- visit to subscribe. Story time. This week at The Fastlane Forum, a French entrepreneur posted something that perfectly encapsulates the sheer horsepower of the Fastlane, its mathematics, and how it can make you...
  4. MJ DeMarco

    The Theater of Chaos: Where Your Future Dies...

    MINDSET NEWSLETTER 
    ### The following is from the Life in the Fastlane Newsletter << -- click to subscribe. Back in 2014/2015, a strange transformation occurred: I turned into a political junkie. I was consuming a steady stream of partisan red meat every day, for hours. The result? I became a person consumed by...
  5. MJ DeMarco

    Vote: The future of humanity with AI in 10 years...

    CHAT - AI - 
    Have an opinion about how AI will completely destroy humanity? Or perhaps, unleash an age of enlightenment where poverty is eliminated, and all menial jobs are automated where humans are free to pursue their best lives? Music? Art? Science? Or perhaps the answer is somewhere in between, just...
  6. MJ DeMarco

    My "crypto dropshipped forex fidget spinner" didn't make money!

    NEWSLETTER 
    The following is a modified excerpt from Choose Hard, Live Easy - The Art of War for Decision-Making and has been repurposed for my newsletter. Hit the newsletter link to subscribe. (Download Previews) (Buy on Amazon) The Plight of Modern Decision Making... Working Hard Searching for Easy...
  7. MJ DeMarco

    The Myth of the Comfort Zone that Just Won't Die!

    GOLD! MINDSET NEWSLETTER 
    How to "Live Easy" in Comfort and The Comfort Zone Myth the Won't Die I wish someone had told me this when I was 20. Back then, I was told that my comfort zone was my enemy. That, in order to grow, I always needed to be uncomfortable, to step out of my comfort zone. Heck, this myth still...
  8. MJ DeMarco

    AI builds and flips... a new emerging Fastlane opportunity?

    - AI - 
    Is there a new arbitrage game emerging with AI? Instead of building some massive AI SaaS and praying for monthly subscribers, the play is building "Business-in-a-Box" platforms and then flipping them immediately. This serves a hungry market for people who want to be entrepreneurs -- turnkey --...
  9. MJ DeMarco

    26 Mental Models, Simple Maxims of Wisdom for an Unscripted Life

    MINDSET NEWSLETTER 
    I spent four years writing Choose Hard, Live Easy. And throughout the entire process, one ominous warning from Aldous Huxley echoed in my head: Huxley was terrifyingly right. We are living in a society violently addicted to the scripted illusions of comfort--most of which are perfectly legal...
  10. MJ DeMarco

    One Simple Four-Word Question Quietly Creates the Winners and the Losers...

    MINDSET 
    View: https://youtu.be/nf7gzR7XY6A One simple, 4-word question quietly defines your life. Will you win or lose at life? Not only will this question author your life story, it will make the difference between the bad bets that wreck your life, or the good bets that create the dreams. Most...
  11. MJ DeMarco

    Wealth Windows: One Chart Shows You How to Get Rich...

    GOLD! HOT! - AI - 
    The following is from the Life in the Fastlane newsletter. <---- Click to subscribe. If you're not familiar with above quote, it was a well-respected banker who was advising Henry Ford's lawyer, Horace Rackham, back in 1903 when the automobile was an emerging technology. The lawyer was...
  12. MJ DeMarco

    Missed Opportunities due to Inbox Slop, Scams, and BS...

    - AI - 
    I'm wondering if I'm alone on this, but I'm interested in hearing from other business owners. My inbox is filled with cold-email outreach BS ... a dozen emails per day, sometimes more. Automated AI slop solicitations... Scams... Pay to play "we want to feature you" BS Podcast invites for...
  13. MJ DeMarco

    The Rule of Persistence: How Many Millions Would You Pay for 10 Years?

    MINDSET NEWSLETTER 
    THE FOLLOWING IS FROM THE LIFE IN THE FASTLANE NEWSLETTER <--- SUBSCRIBE NOW. The Rule of Persistence states that whatever you repeatedly choose in the short term, its Polarity will persist and endure in the long term. Choose Easy? You not only GET Hard, you LIVE Hard. Choose Hard? You not...
  14. MJ DeMarco

    The #1 Threat to Your Success is Internal...

    NEWSLETTER 
    My wife and I were engaged in a philosophical thought-experiment the other night, which, in my home, is quite common. In this case, tonight’s discussion was about age. She’s turning 50. A half-century. I’m staring down 57. In a world where most people our age can’t walk a flight of stairs or...
  15. MJ DeMarco

    Jumping Rope: My fitness journey for optimizing V02 Max and longevity...

    HOT! HEALTH 
    Thought I'd start a thread chronicling my journal for fitness, longevity, and V02 max training through jumping rope. Numerous studies show that jumping rope is an excellent regime with many health benefits, specifically cardiovascular endurance. (I'll find them and post them here eventually)...
  16. MJ DeMarco

    Why SF rental properties are bad investments, and why Fastlane is the better alternative

    HOT! REAL ESTATE 
    Why Rental Properties Are Bad Investments And A Better Alternative Great take. Couldn't have written it any better myself. I post this with experience as well, having owned them. Not FN worth it. You're better off just buying a REIT and forgetting it...
  17. MJ DeMarco

    Anyone use Substack for Newsletters? Recommended?

    MARKETING 
    Does anyone here use Substack? Recommended? I'm thinking about moving my mailing list.
  18. MJ DeMarco

    What is your Decisional Fallout Condition (DEFCON)?

    HOT! MINDSET 
    Curious to how the community scores... This is the test that appears early on in Choose Hard, Live Easy. Most people lie on this test. I gave the test to 3 different AIs and they all said the "average person" would score 50s. What is DEFCON? Inspired by the military's five-level Defense...
  19. MJ DeMarco

    I've Read Choose Hard, Live Easy: The Art of War for Decision-Making!

    HOT! BOOKS 
    April 14, 2026 If you read Choose Hard, let me know how you plan to use it! And remember, if you simply ask yourself "Is this the HARD choice?" several times per day, you'll be ahead of 90% of the world. Give me a Choose Hard story! To download the first (5) chapters: HERE To learn more...
  20. MJ DeMarco

    The AI Software Apocalypse...

    HOT! - AI - 
    THIS ARTICLE IS FROM THE FASTLANE NEWSLETTER. Something big is happening, and if you aren’t paying attention, you're about to be left behind. Here’s a true story. One of my favorite software services was recently acquired. Naturally, the service promptly went to shit. (I won’t name names...

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