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  1. xShepherdx

    xShepherdx's Progress Thread: Building A Fastlane Business

    HOT! EXECUTION 
    Been a while since I updated this. Ecom Update Since my last post, things have been…meh. Since taking over the ads, the agency hasn’t really been able to scale or get consistent performance. They’re testing a lot, but we got totally crushed in August and the beginning of September...
  2. xShepherdx

    xShepherdx's Progress Thread: Building A Fastlane Business

    HOT! EXECUTION 
    Thanks for taking the time to comment, congrats on the sales! How have things gone for you since then? Our ROAS is still lumpy. August and early September were terrible. We were at around 0.5 ROAS so we scaled way down. Things are picking back up now but it sounds like a lot of people online...
  3. xShepherdx

    xShepherdx's Progress Thread: Building A Fastlane Business

    HOT! EXECUTION 
    Good tip! That's supremely easy for me to implement and should give some good insights into my audience. Not sure why I didn't do that before haha. I think my 2 main problems are: 1) I'm using a shared Klaviyo domain and need to set up a dedicated domain with them. AND 2) I just don't...
  4. xShepherdx

    Mental Health, Depression, ADD Discussion Thread

    NOTABLE! CHAT 
    Very interesting video, thanks for sharing! In short, I was diagnosed with ADHD as a kid and the meds always made me feel terrible so I went without. I never took the diagnosis seriously and forgot about it for most of my life until my GF started working under a psychologist (and now close...
  5. xShepherdx

    xShepherdx's Progress Thread: Building A Fastlane Business

    HOT! EXECUTION 
    Ecom Business Update Hiring that ad agency was probably one of the best decisions I've ever made with this business. The amount and depth of their testing and strategy are 100x what I could have ever done on my own. And, most importantly, everything is being done without me needing to spend...
  6. xShepherdx

    [Progress Thread] Starting an Amazon Brand Management Agency - Profity Media

    EXECUTION 
    Awesome job stepping out into your own. I'm excited to follow along with your progress!
  7. xShepherdx

    Email marketers... are you seeing these trends, too?

    MARKETING 
    @Kung Fu Steve I noticed the same thing from someone else in my industry a while back. Despite unsubscribing and marking their emails spam like 10 times they were still coming though. I ended up blocking them and that resolved it. I wish my emails had deliverability like that LOL. If anyone...
  8. xShepherdx

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    Not sure of the actual number, but I'm guessing it was pretty mediocre...
  9. xShepherdx

    xShepherdx's Progress Thread: Building A Fastlane Business

    HOT! EXECUTION 
    So far July has been a better month and the agency hasn't even started anything yet. I've been working to revamp our Discord community and am prepping my video guy to start doing social content for YT/IG Reels. We've got a decent plan laid out now we just need to make it happen. The main goal...
  10. xShepherdx

    xShepherdx's Progress Thread: Building A Fastlane Business

    HOT! EXECUTION 
    For some reason, creating ads + managing them is something I find myself resisting and putting off. I have the framework and tools, but creating good ads is taking me FOREVER and is preventing me from getting other important work done. So, I took a leap and decided to hire a marketing agency...
  11. xShepherdx

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    What would someone whose business is a level above yours be doing? What about 10 levels? If you can't do those things today, what can you start doing right now to get there?
  12. xShepherdx

    [TFLF Call Replay] - For teens & students getting started

    NOTABLE! HOT! MEETUPS 
    I’ll be there. Can’t think of a better way to spend a Sunday evening than hanging out with some future fastlaners.
  13. xShepherdx

    Luck is for schmucks, THIS is for winners.

    GOLD! NEWSLETTER 
    Great post @MJ DeMarco, thanks for sharing. I recently watched this video from Alex Hormozi and, while not directly related to conditional probability, I feel it echoed much of the same sentiment. One quote I took away from the video was "Volume negates luck". Basically, if you do enough of...
  14. xShepherdx

    Spokane / Coeur d'Alene Meetup

    MEETUPS 
    An Idaho meetup would be epic! Coeur d'Alene would be a stretch this month but if there's a meetup I'll make it work. If you make your way down to the Boise area let me know and I'll be able to meet up 100%.
  15. xShepherdx

    Random Chat, Thoughts, Posts, and/or Rants Thread

    HOT! CHAT 
    Got some info for the window washers/service biz people here. My parents are getting 57 windows washed inside and out + screens and tracks for $395 USD. To me, that seemed like a great deal, but my mom, who is the buyer of the household wasn't sure. That's a lot of money for her. She wasn't...
  16. xShepherdx

    ⚙️ Building Value Systems — Progress Thread

    EXECUTION 
    I love these updates! It seems we’re struggling/have struggled with similar mental challenges so it’s cool to hear how you work through them. And good job on the chrome extension, that sounds like a solid implementation of the newsletter idea that was being worked on elsewhere on the forum...
  17. xShepherdx

    xShepherdx's Progress Thread: Building A Fastlane Business

    HOT! EXECUTION 
    Ecom Update: I had a hugely helpful chat with @MitchC who helped me see where I was going wrong in my ad setup. He also inspired me to start using Canva for making video ads and now I'm able to do them on my own. So now I only need my video guy for specialized videos, which is big because I...
  18. xShepherdx

    Reddit starts charging for API access, fiasco ensues...

    EXECUTION 
    I don't see the communities going dark as a violation of Control. Reddit still owns the website and those communities/pages/advertising space. And people are probably still buying their dumb "awards" lol. Instead, this seems like a classic "not listening to our users because we know best" move...
  19. xShepherdx

    Reddit starts charging for API access, fiasco ensues...

    EXECUTION 
    Saw this go down and immediately thought of the commandment of Control. It's a sucky situation for them, but that's what happens when you violate the commandment of Control.
  20. xShepherdx

    Graham Stephen tries window cleaning

    MINDSET 
    That was a great video @biophase, thanks for sharing! I’m curious - what makes you say the guy is good at selling? For example, was it his overall mindset? Maybe his demeanor? Or were there specific tactics you noticed he was using? I’d be very interested to hear what you saw or picked up on...
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