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  1. Paul David

    Interested in Digital Marketing? Why not try pay per appointment/show model? Ask anything you need!

    HOT! MARKETING 
    Leads are customers for my clients. When I say shows i mean showed up for their appointment. So if another client signs up for my referral program, I duplicate the same ads I'm using for other clients and change the targeting on facebook to within 8km of where they are based. We're not up...
  2. Paul David

    Interested in Digital Marketing? Why not try pay per appointment/show model? Ask anything you need!

    HOT! MARKETING 
    It all depends on the niche and the offer of course. In my situation I spend around £300 a month per client and get paid £60 for every appointment that's conducted. So with 100 clients I'd be spending out £30,000 a month in ad spend so you have to work up to scaling.
  3. Paul David

    Interested in Digital Marketing? Why not try pay per appointment/show model? Ask anything you need!

    HOT! MARKETING 
    I did run some brand awareness ads for my brand before getting clients. My Facebook page alone now has over 5000 likes. You can get these cheap from places like Bangladesh to get you started. As far as the leads are concerned we and the place they are going to are one and the same. Never had a...
  4. Paul David

    Interested in Digital Marketing? Why not try pay per appointment/show model? Ask anything you need!

    HOT! MARKETING 
    Yes. I don't run any advertising under their brand or company. It's all run under a brand I created inside this niche. So the leads I attract are essentially mine until they arrive for their appointment at my clients. Then they take over.
  5. Paul David

    Cold emailing is now ILLEGAL in Europe

    MARKETING 
    I've been cold emailing businesses for the last 12 months. Never had a single issue.
  6. Paul David

    Interested in Digital Marketing? Why not try pay per appointment/show model? Ask anything you need!

    HOT! MARKETING 
    I use Facebook and Google Ads to generate leads qualify them and book appointments. I've got no plans to go into anything else. It's much easier to scale by offering 1/2 services max.
  7. Paul David

    Airline Pilot to entrepreneur

    INTRO 
    Check my thread here which has some information on the model I'm using: https://www.thefastlaneforum.com/community/threads/interested-in-digital-marketing-why-not-try-pay-per-appointment-show-model-ask-anything-you-need.96162/
  8. Paul David

    Airline Pilot to entrepreneur

    INTRO 
    Over the years I've tried to spin multiple plates at the same time growing different businesses. I think at one time I had 4 and none of them where whey needed to be. If you're doing Digital Marketing (which is what I do now) then focus on one niche, one platform and you'll scale a lot easier.
  9. Paul David

    Interested in Digital Marketing? Why not try pay per appointment/show model? Ask anything you need!

    HOT! MARKETING 
    You've got to come up with something that makes you stand out over everybody else, unfortunately everyone is offering free trials, minimum number of clients a month or your money back and things like that. With digital marketing I thought to myself, what exactly do my clients want and how can I...
  10. Paul David

    Interested in Digital Marketing? Why not try pay per appointment/show model? Ask anything you need!

    HOT! MARKETING 
    I’ve automated the cold email process. Basically I send out an email saying we’re looking for someone to handle 15-30 clients a month. There are no up front costs and we handle everything on our side right up until they arrive for their appointment. For Facebook ads I call out the owners in the...
  11. Paul David

    Ever wonder how people end up in dead end jobs at 40?

    GOLD! 
    Time for a bump for this wonderful thread.
  12. Paul David

    I'm going to go from bankruptcy/£240,000 personal debt to a life of freedom using Facebook ads.

    EXECUTION 
    What you're trying to do is what every marketer as done for years. They pay you up front and you in return promise x amount of leads. And probably a reason why you're maybe struggling to convert clients. Every man and his dog is sending messages to the same clients. You have to do something...
  13. Paul David

    I'm going to go from bankruptcy/£240,000 personal debt to a life of freedom using Facebook ads.

    EXECUTION 
    Yes that's correct. I was already running some ad campaigns for clients on monthly retainers so I had a good idea on the price points. Yes every client knows the show up fee. It's not a negotiation, I tell them the price if they want to try it for 30 days, they can. I had one potential client...
  14. Paul David

    I'm going to go from bankruptcy/£240,000 personal debt to a life of freedom using Facebook ads.

    EXECUTION 
    My business model is pay per show - So I get paid a fixed fee as soon as the lead shows for their appointment. There's absolutely no chance I'd ever suggest a business model whereby the success of it is based of the actions from a non employee. My job is to attract and qualify the leads (my...
  15. Paul David

    Is anyone a nomad?

    HOT! MINDSET 
    Gotcha. Yes I've just seen that on the .com site for Amex Biz Gold. Well that's annoying! I'm going to complain to my account manager now! ha
  16. Paul David

    Is anyone a nomad?

    HOT! MINDSET 
    I've got an Amex Biz Gold and I got 20,000 bonus points for spending more than £3000 in the first 3 months but I don't think I get any other bonuses. How do you get 20,000 points every week with only spending $5000 on shipping? The majority of my spend on Amex is facebook ads.
  17. Paul David

    Is anyone a nomad?

    HOT! MINDSET 
    I have an Amex business card and I've just priced up flights for 2 people from Manchester to Malaga, Spain and this is what it's saying: Avg per person £71.70 or 15,933 points Total Price £143.40 or 31,866 points Considering it's 1 point per £1 spent it's going to be a lot of spend on the card...
  18. Paul David

    Is anyone a nomad?

    HOT! MINDSET 
    I'm in the UK but have an Amex which I'm hoping to use the points to fund travel at some point. Curious as to how much spend on the cards you need to fund what you're doing for a year?
  19. Paul David

    Is anyone a nomad?

    HOT! MINDSET 
    Would love to but with 2 kids at 10 and 12 it looks like we'll have to wait until they're adults. We try and have as many holidays a year though as possible.
  20. Paul David

    Interested in Digital Marketing? Why not try pay per appointment/show model? Ask anything you need!

    HOT! MARKETING 
    Same ad for every client so it's easier to scale. Nope I've not worked in the Financial services niche before. Yes I use Highlevel. All the ads (facebook messenger ones at the moment) are all run under my brand so I simply duplicate the ad and change the radius of where I'm showing it around...

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