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  1. jb5150

    Critique of outreach email for counseling services

    The provincial insurance corporation has recently moved to a No-Fault system, meaning they've made it all but possible for clients to sue - unless it can be proven there is concussion or severe organ damage. Injury law is drying up, and as such I won't devote much effort to selling to them. I...
  2. jb5150

    Critique of outreach email for counseling services

    Thank you again for all your help. I'll be implmenting some of these changes along with my assistant. The value is there, it's basically free trauma therapy for anyone who has car insurance and an open claim. Very few people are doing what I am doing, most therapists are inept or disinterested...
  3. jb5150

    Critique of outreach email for counseling services

    Thanks so much. I replied within the quote.
  4. jb5150

    Critique of outreach email for counseling services

    I'll look into the later (using 2 emails).
  5. jb5150

    Critique of outreach email for counseling services

    How would I track? Just add a chrome extension to see who is opening the email and those who don't?
  6. jb5150

    Critique of outreach email for counseling services

    Thank you, I appreciate your 2 cents:) I agree with your statement that the headline is crucial and can mean the difference between someone flagging your email as spam or seeing what you're 'selling' as a value attribute. The title as it stands is: "No fee, MVA trauma therapy" I chose this...
  7. jb5150

    Critique of outreach email for counseling services

    Hi, I am looking for some input regarding my email outreach template for creating partnerships (referral networks) with other health professionals. The short of it is, I am a trauma psychotherapist and I have a clinic of 6 contractors (other trauma therapists). We get funding through the...
  8. jb5150

    Struggling a bit with branding/messaging

    MARKETING 
    I may have neglected to mention it’s more the asthetic I want reviewed as the site itself isn’t functional as you’d noted. Just wanted to seek opinions before I moved forward with fleshing out things.
  9. jb5150

    Struggling a bit with branding/messaging

    MARKETING 
    Un update on the new website: Any input is welcome. http://spq.6f0.myftpupload.com/
  10. jb5150

    Struggling a bit with branding/messaging

    MARKETING 
    You guys have helped informed me on a few realizations: 1. Trauma/PTSD should be the focus. Other areas of practice (relationship, anger, addiction etc) can still be listed, but on separate pages taking more of a backseat to trauma/ptsd. 2. My web presence should be less about selling...
  11. jb5150

    Struggling a bit with branding/messaging

    MARKETING 
    Ok. Just use an image optimization site?
  12. jb5150

    Struggling a bit with branding/messaging

    MARKETING 
    Side question: I have a few friends and colleagues that don't do trauma work per se, but handle other populations in need. I am thinking it's a good idea to have them under my brand because it creates scope/breadth of practice, and also i do get some private clients (those paying out of...
  13. jb5150

    Struggling a bit with branding/messaging

    MARKETING 
    Thanks Jon! It's a local photo and its 10mb. I am using a dynamic layerslider so the whole thing (overlay images) is probably a bit bigger than that.
  14. jb5150

    Struggling a bit with branding/messaging

    MARKETING 
    Website loadtime should be improved now since I jumped back on Cloudflare.
  15. jb5150

    Struggling a bit with branding/messaging

    MARKETING 
  16. jb5150

    Struggling a bit with branding/messaging

    MARKETING 
    The site does need streamlining both on the back end and SEO wise. This is where my IT training will come in handy. I threw the site together a year or so ago and have been so busy I haven't had the time to really manage it properly. I do have another page on trauma here...
  17. jb5150

    Struggling a bit with branding/messaging

    MARKETING 
    I'd say about 75% of my clients are trauma related. I'd spent considerable time cold contacting/going out to medical and rehabilitation clinics. It's far easier to secure funding for therapy as in my province the government is the only auto insurer around. When somebody is in a car accident...
  18. jb5150

    Struggling a bit with branding/messaging

    MARKETING 
    The issue I am facing is that I am marketing both myself and the brand on the same page. I m concerned it obfuscates things as you'd suggested. I can easily resolve this by using more collective language rather than speaking specifically about myself on one page, and on another having a...
  19. jb5150

    Struggling a bit with branding/messaging

    MARKETING 
    My website is www.lighthousecounselling.ca. I am an entrepreneurial minded clinical counsellor with a growing virtual clinic. I am recruiting/subcontracting other therapists and looking to expand across my province. When I had created my website (I come from an IT background), I had the...
  20. jb5150

    Branding related question (2 services, 1 company)

    MARKETING 
    I'll cut to the chase: I am a psychotherapist with 2 niches: 1) relationships (individual & couple) - those feeling "stuck" in their relationships, or those who are single recognizing they keep making the same mistakes and want change. 2) Car accident related trauma - with this 'nozzle' my...
    • jb5150
    • Thread
    • #brand differentiation #marketplace #services #social media branding
    • Replies: 0
    • Forum: Marketing Strategy

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