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  1. Texxip

    I've Hit a Plateau in how to Market my Subscription Box

    FEEDBACK 
    My main selling proposition over competitors right now is customization/personalization. I have different protein boxes marketed towards different themes (vegan protein box, snacking box, gym-goer box) and slowly adding new themes. So the way to EVENTUALLY end up might be to have the boxes...
  2. Texxip

    I've Hit a Plateau in how to Market my Subscription Box

    FEEDBACK 
    Yeah my original post didn't explain it to well but I already kind of hopped on the idea for a few months now. My protein "supplement" box already includes powders, bars, shakes, protein snacks, etc... Now I'm just trying to figure out how to market it the right way and fix my "product problem"...
  3. Texxip

    I've Hit a Plateau in how to Market my Subscription Box

    FEEDBACK 
    I see, I appreciate the insight. I don’t have a strong enough ask. I mentioned it above but what are your thoughts on modeling protein powder samples like how scentbird.com does it? People answer personal questions to get a recommendation fragrance sent to them to last them until next billing...
  4. Texxip

    I've Hit a Plateau in how to Market my Subscription Box

    FEEDBACK 
    I see now. I appreciate all the words, and I'll take this and everyone else's advice into account on which way I want to pivot into.
  5. Texxip

    I've Hit a Plateau in how to Market my Subscription Box

    FEEDBACK 
    If I went this route, do you think I have a strong enough ask? With providing samples of protein powders/snacks/vitamins compared to someone buying them separately...
  6. Texxip

    I've Hit a Plateau in how to Market my Subscription Box

    FEEDBACK 
    I like this direction. One thing I also thought about was remodeling the idea to work like how scentbird does their subscriptions. On their website, you answer some personalized questions and scentbird chooses a fragrance that it thinks you would like based on your answers and sends you a sample...
  7. Texxip

    I've Hit a Plateau in how to Market my Subscription Box

    FEEDBACK 
    I've since updated the original post, but this is what I'm doing; I didn't explain it well. The current offering is the box containing 3 protein powder samples, 1 protein shake, 1 protein bar, and 1 protein snack. I say supplement for ease, but I now see how that could be confusing. I did as...
  8. Texxip

    I've Hit a Plateau in how to Market my Subscription Box

    FEEDBACK 
    That's sort of what I have as of now... I probably should've specified what I meant by protein supplements. Currently, it is 3 random protein powder sample packs, 1 protein bar, 1 protein snack, and 1 protein bottle shake. With this, would you say my core product idea is good so long I provide...
  9. Texxip

    I've Hit a Plateau in how to Market my Subscription Box

    FEEDBACK 
    So, less "supplement-y" and more actual foods (all-be-it still processed) containing protein is your crack at the idea? Maybe focus on finding not-so-common protein snacks and foods, less on trying new supplements, and more on finding out if some of their favorite foods and snacks can be...
  10. Texxip

    I've Hit a Plateau in how to Market my Subscription Box

    FEEDBACK 
    It's disheartening, considering this is the longest and most money I've put into any endeavor, but I need to learn this stuff the hard way. All it takes for my competitors to do what I do is add a way to educate their customers on nutrition and protein, and then boom, I have 0 leverage. I tried...
  11. Texxip

    I've Hit a Plateau in how to Market my Subscription Box

    FEEDBACK 
    The original market was pretty broad: people who want to try protein supplement flavors and brands without spending all the money on the tubs of the powders do not like it. But I've thought about it, and maybe I can find a way to pivot the business or reevaluate it completely. I say that because...
  12. Texxip

    I've Hit a Plateau in how to Market my Subscription Box

    FEEDBACK 
    Are you saying you wish there was a way to get both protein and daily vitamins in all under 1 product? I know there's protein powders that exist with many vitamins in them to essentially act as a multivitamin also.
  13. Texxip

    I've Hit a Plateau in how to Market my Subscription Box

    FEEDBACK 
    So you feel the niche is not "important" enough to others? People care about their fine wine; people care to an extent about their protein supplements, but for them, it's not about spending money to try new things; it's whatever is the best bargain at that moment. Would you say that's accurate?
  14. Texxip

    I've Hit a Plateau in how to Market my Subscription Box

    FEEDBACK 
    Some months ago, I made a post on here about how I should go about the legalities and process of a business plan. I got great feedback that helped me kickstart the idea into an actual business. I've started up a monthly subscription protein-supplement box business; it's six different...
  15. Texxip

    How Necessary is a Business Plan, Really?

    HOT! QUESTION 
    Additional question few days later: I am ready to confirm validation for the product but I am stuck between two sides: 1. Do I make the minimal protype to sell as a product instead of a subscription (at the same price the subscription would be)? 2. Do I try to minimize expenses in the...
  16. Texxip

    How Necessary is a Business Plan, Really?

    HOT! QUESTION 
    I appreciate the thought out plan. Action first, then worry about all the legalities and what not later on. Prove it works before planning it'll work. I appreciate this immensely so I thank you for your view on how you would go about my situation!
  17. Texxip

    How Necessary is a Business Plan, Really?

    HOT! QUESTION 
    I appreciate the well thought out response immensely. Different eyes to my situations are good eyes. So always helpful to see other peoples perspectives to my scenarios especially those from this forum because obviously I'd argue we all have SOMETHING in common. Much thanks!
  18. Texxip

    How Necessary is a Business Plan, Really?

    HOT! QUESTION 
    I see, consider it in progress then!
  19. Texxip

    How Necessary is a Business Plan, Really?

    HOT! QUESTION 
    A monthly subscription model where per month, customer receives a fitness supplement box containing protein powder samples, protein drinks, protein snacks, then later down the line I plan to expand into other workout supplements like preworkouts, bcaa's, and creatine. The catch is that I am not...
  20. Texxip

    How Necessary is a Business Plan, Really?

    HOT! QUESTION 
    So you're saying to not worry so much about if I do or don't need a business plan, and just get stuff done. Worry about it when I actually get to that point?

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